Vietnam is now the second biggest coffee exporter in the world but locals still drink muddy swill because processors are targeting export markets; greater demand for quality coffee is correcting this tragedy.
 |
Vietnam
According to Dr Le Ngoc Bau, Deputy Head of the Central Highlands Agriculture and Forestry Institute, there are some 30 coffee trademarks on the domestic market but processors have not paid enough attention to developing coffee products that satisfy the Vietnamese palate.
Mr Bau says coffee consumption in
However, coffee processors are beginning to recognize the untapped potential of the domestic market and are looking for ways to develop a greater interest here at home. Coffee Week 2007, held in
The Dong Nai-based Tin Nghia Company, the fourth biggest coffee exporter in
Tran Bao Minh, Deputy General Director of Vinamilk, said his company will put their coffee processing workshop in Binh Duong province into operation. Vinamilk will spend $2mil on marketing for Moment coffee, which is believed to help the company gain 5% of the domestic market share next year.
Leading the domestic coffee market, Vinacafe Bien Hoa is planning to build a 3,200 ton/year factory.
It is clear that the domestic coffee market is lucrative for farmers and enterprises . However, to best tap market potential, according to Doan Trieu Nhan, the former Chairman of the Vietnam Coffee and Cocoa Association, enterprises need State support.
To date, no specific coffee market details or statistics have been produced; because of this, enterprises cannot accurately determine an appropriate investment scale.
Deputy Minister of Agriculture and Rural Development Luong Le Phuong, said that his ministry, the Vietnam Coffee and Cocoa Association, enterprises and farmers will join forces to draw up a strategy for
(Source: NLD)
