YouTube, TikTok, Instagram and podcasts are producing Vietnam-focused content created by expatriates and travellers, racking up billions of views and reshaping global perceptions of the Southeast Asian nation.
Vietnam ranks 14th in the world and is among the three Southeast Asian countries with the highest levels of biodiversity. This achievement is not only due to nature’s generosity but also the result of persistent human efforts in conservation.
Currently, Vietnam has a system of 11 World Biosphere Reserves recognized by UNESCO. This title is awarded by UNESCO to areas of exceptional natural value and biodiversity.
Dong Nai province's tourism sector is gaining momentum, seizing a golden opportunity to strengthen linkages and cooperation for tourism development through various promotion activities, contributing to boosting Dong Nai tourism growth to double digits in the near future.
Booking.com, one of the world’s leading digital travel platforms, has released its latest “Taste of Home” research, highlighting the growing influence of food on holiday home experiences for Vietnamese travellers in 2025.
On the morning of November 19, the Department of Culture, Sports and Tourism (DCST) of Dong Nai Province held a conference to sign a tourism development cooperation agreement with the DCSTs of three Mekong Delta localities: Dong Thap, Vinh Long, and Can Tho, for the period 2025-2030.
CNN Travel, the travel and lifestyle division of the cabled news network CNN, has ranked the Vietnamese delicacy Banh Mi (baguettes) second among the top 25 most delicious sandwiches in the world.
Vietnam’s tourism sector is entering its year-end “golden season”, with destinations nationwide bustling as businesses roll out extensive promotional campaigns to attract domestic and foreign travellers and advance towards the 2025 target of 25 million international arrivals.
Blessed with a cool climate, misty charm, and occasional snowfall, Sa Pa in northern Lao Cai province has turned its Winter Festival into a signature tourism brand, making the mountain town a magnet for visitors during the year-end festive season and a major contributor to local tourism growth.
Vietnamese tourists have shown a strong preference for travelling to Japan and the Republic of Korea (RoK) during the autumn foliage season, with respective search volumes rising by 55% and 24% compared to summer.
Bookings by Russian tourists to Vietnam and Thailand have risen over the past week, and are expected to extend through April–May next year, according to the Russian Union of Travel Industry (RUTI).
These days, Bu Gia Map National Park has once again begun a familiar “conversation”, one that only those deeply connected to this place can truly sense: the story of seasonal change.
Lola Méndez, an Asia contributor of UK-based travel magazine Time Out, has named a tour to Vietnam’s ancient archeological site of My Son among the most fascinating historical tours in Asia.
World-renowned travel guide Lonely Planet has named eight of Vietnam’s grandest national parks, offering travelers opportunities to explore vast caves, striking limestone landscapes and scenic coastlines.
In Lang Son Province, northern Vietnam, a unique village where hundreds of stilt houses roofed with yin-yang tiles has been recognized as one of the world’s best tourism villages in 2025.
Expat TikTokers, YouTubers become Vietnam’s unexpected global ambassadors
