Dong Nai maintains top-tier ranking in e-commerce development

The Vietnam E-commerce Association (Vecom) has released the Vietnam E-commerce Business Index Report 2026 (EBI 2026), in which Dong Nai City scored nearly 17.4 points, ranking sixth nationwide.

Experts provide e-commerce training for businesses in Dong Nai. Photo: Hai Quan

This marks the ninth consecutive year that Dong Nai has remained among Vietnam's top 10 localities in the E-commerce Index.

Growing the e-commerce ecosystem

In recent years, Dong Nai's e-commerce sector has continued to expand steadily. The city has proactively implemented a series of action programs and specific plans to promote the digital economy, with e-commerce identified as one of its key growth drivers.

According to the Department of Industry and Trade (DoIT), the strongest component of the city's E-commerce Index lies in its transaction indicators, reflecting vibrant commercial activity. Dong Nai ranks sixth nationwide in the business-to-consumer (B2C) transaction index, demonstrating robust online shopping demand and effective adoption of digital retail channels by businesses. It also ranks seventh nationwide in the business-to-business (B2B) transaction index, highlighting strong digital connectivity across domestic supply chains.

Businesses promote their products on online platforms during the "Dong Nai Mega Sale 2026" program, organized by the DoIT in early June 2026.

In terms of digital infrastructure, data from the E-commerce and Digital Economy Agency under the Ministry of Industry and Trade show that, as of the end of May 2026, Dong Nai had 262 registered e-commerce websites and 22 e-commerce applications. In addition, the ecdn.vn marketplace has attracted 60 online storefronts offering 310 products, including 100 OCOP (One Commune One Product) items. The platform has also been integrated into hangviet.vn, a national e-commerce platform managed by the E-commerce and Digital Economy Agency.

Tran Duong Hung, Deputy Director of the DoIT, said the department has implemented a comprehensive strategy based on four key pillars to accelerate e-commerce development. These include improving institutional frameworks and strategic planning, strengthening digital infrastructure and platforms, developing human resources, and enhancing state management. To promote cashless payments, the department has also organized a series of "Cashless Payment Market Days" while expanding digital payment systems across shopping malls, supermarkets, petrol stations and traditional markets. To date, all modern retail establishments in the city have adopted cashless payment solutions.

Nguyen Tan Phong, Vice Chairman and Head of the Southern Representative Office of VECOM, said Dong Nai possesses exceptional advantages for developing e-commerce. Since April 30, 2026, Dong Nai has become Vietnam's seventh centrally administered city, with a population approaching five million. As one of the country's major industrial centers, the city is home to Long Thanh International Airport, an extensive network of industrial parks, and Phuoc An Port, giving it significant strengths in manufacturing and logistics.

"In my view, these advantages should become the foundation for Dong Nai's next stage of e-commerce development. While e-commerce has traditionally been measured by how much consumers purchase online, Dong Nai should instead aim to maximize the volume of Vietnamese products sold to global markets. The city is ideally positioned to transform its manufacturing capacity into digital exports under Vietnamese brands," Phong said.

Strengthening support for businesses

Supporting businesses in adopting e-commerce and developing digital skills has remained one of the city's key priorities. In recent years, the DoIT has organized numerous specialized training programs, including livestream marketing for OCOP products and outstanding rural industrial products, as well as cashless payment fairs combined with livestream sales events. The department has also worked with partners to provide practical training on operating digital storefronts, livestream selling, product storytelling and the effective use of platforms such as TikTok Shop and Shopee.

Vo Van Manh Em, Deputy Director of Domilk JSC in An Phuoc commune, said the company places strong emphasis on market expansion. Alongside traditional distribution channels, the company has intensified its e-commerce strategy by actively participating in trade promotion events, business networking activities and initiatives aimed at expanding retail channels for its products.

Tran Duong Hung added that supporting local businesses and OCOP producers remains the department's top priority in advancing e-commerce. In the coming period, the department will roll out a range of systematic and hands-on training programs, including specialized courses on digital business management and omnichannel sales for OCOP producers and small and medium-sized enterprises (SMEs). Training will cover livestream selling, short-form video production, search engine optimization (SEO) on e-commerce platforms, customer relationship management and information security.

Hung emphasized that the department will continue strengthening supply-demand connectivity and digital trade promotion by organizing large-scale livestream events alongside the city's trade promotion programs to help businesses market and sell their products. At the same time, efforts will focus on strengthening supply chain linkages, enhancing market oversight and consumer protection, and coordinating with relevant authorities to tighten oversight of commercial activities in the digital environment.

In parallel, the DoIT will step up technical assistance and digital branding support by helping businesses develop professional brand identities, create high-quality product images, produce marketing content and list their products on major e-commerce platforms such as TikTok Shop, Shopee and Lazada. It will also coordinate with the Department of Agriculture and Environment to implement QR code traceability systems for agricultural and OCOP products, further strengthening consumer confidence in digital commerce.

By H. Quan – Translated by M.Nguyet, Minho