Businesses assert their position through branding

Dong Nai ranks among the country’s leading provinces and cities in export turnover for industrial and agricultural products. As a result, building strong brands has become an increasing priority for local enterprises.

A well-established brand helps businesses gain greater recognition among both domestic and international consumers, opening up more opportunities for partnerships, production expansion, and market access.

As one of the country’s major industrial hubs, building a national brand is not only a development requirement for Dong Nai enterprises but also an inevitable step to affirm their position on Vietnam’s economic map and within global value chains. It is also a pathway toward sustainable growth.

Dong Nai holds significant potential to participate in the Vietnam National Brand Program, with many enterprises boasting 30–40 years of development. Their products are exported to more than 180 countries and territories, spanning sectors such as footwear, wood products, textiles, computers, electronic components, machinery, cashew nuts, coffee, and pepper. However, despite growing awareness, the number of companies that have successfully built their own brands remains modest. Most enterprises still operate as subcontractors for multinational brands, resulting in relatively low added value.

In March 2026, the High-Quality Vietnamese Goods Business Association recognized 581 enterprises nationwide with the 2026 “High-Quality Vietnamese Goods” certification, including 21 from Dong Nai. Given that the province has nearly 100,000 businesses across various sectors, this figure remains limited. To address this, Dong Nai must shift toward development driven by quality and brand value. Raising awareness of branding as a core asset is a crucial first step. In reality, many businesses still underestimate the importance of brand building, leading to insufficient investment in brand development, management, and protection.

According to economic experts, brand building requires long-term planning and investment to ensure stable product quality, clear standards, and compliance with the strict requirements of the international market. To have more national brands, Dong Nai needs to encourage businesses to invest in technology, innovate production processes, and apply advanced quality management systems to achieve international certifications.

In the agricultural sector, the province has many high-yielding, high-quality agricultural products, and large specialized farming areas are emerging. Accordingly, standardizing raw material areas, ensuring traceability, and linking farmers with deep-processing businesses will be the "key" to building strong brands.

However, to increase the number of high-quality Vietnamese goods enterprises and develop strong national brands, Dong Nai needs to provide greater support in administrative procedures, access to preferential financing, adoption of modern technologies, and trade promotion. In brand building, businesses need to associate with local characteristics. Dong Nai has no shortage of potential products, from industrial to agricultural, but needs to prioritize sectors with clear competitive advantages. When a product is well-positioned, backed by a compelling story, and associated with local credibility, its brand value and market reach can grow significantly.

By Khanh Minh – Translated by Mai Nga, Minho