Viet Tien Garment company launches luxury products in Bien Hoa city

(ĐN)- Viet Tien Garment Corporation has recently introduced two well known trademarks, San Sciaro and Manhattan to Bien Hoa city’s customers.

(ĐN)- Viet Tien Garment Corporation has recently introduced two well known trademarks, San Sciaro and Manhattan to Bien Hoa city’s customers. Accordingly, the company opened a new store at 208 Pham Van Thuan street in Bien Hoa city on July 24 to sell luxury products under the two famous trademarks, bringing the number of Viet Tien’s stores to 24 in the country.

San Scinaro is men’s Italian style attire, while Manhattan is a trademark owned by Perry Ellis International. Viet Tien can use the trademark and to do so, pays Perry Ellis International Europe $36,000 a year.

Viet Tien is the third garment company to launch luxury products in Bien Hoa city after Nha Be and An Phuoc garment companies.

Leaders of Viet Tien Garment Corporation said that acquiring rights to the two trademarks is part of the company’s strategy on diversifying its trademarks and products to target high income buyers, helping to raise reputation of Viet Nam’s garment industry.

Viet Tien now exports its products to ASEAN countries and it targets big markets like the EU and US.

Reported by V.Lam