Thousands of visitors are expected to attend a coffee festival on December 10 in Buon Ma Thuot city, where organisers are planning to serve the world’s largest cup of coffee.
Thousands of visitors are expected to attend a coffee festival on December 10 in Buon Ma Thuot city, where organisers are planning to serve the world’s largest cup of coffee.
The record-breaking attempt, served up during the festival’s opening ceremony, will be made by Vinacafe Bien Hoa.
Deputy general director of Vinacafe Bien Hoa, Pham Quang Vu, says the festival programme will also include some unique performances which promise a few surprises.
In its second outing, the festival will be held at the
The giant cup was made by Vinacafe Bien Hoa last December , as part of the Coffee Culture Week in 2007 in
Symbolic gesture
The world largest cup of coffee aims to symbolise the virtues of Vietnamese coffee as well as raise the profile of Vietnamese coffee trademarks both in quality and reputation, contributing to the stimulation of demand for coffee and raising the competitiveness of Vietnamese coffee in the world market.
One of the nation’s leading coffee producers, Vinacafe has been selected as one of 30 typical brands participating in the National Brand Programme, promoting the image of
Performances and other events will be filmed and screened at the festival, with the participation of the leading experts from
According to Nguyen Thanh Tung, marketing director of Vinacafe, the main actor in the festival film is a familiar face on television screens across the nation.
"The film script and some special scenarios will be kept secret until the last minute," says Tung.
(Source: VNS)
