Minh Tien Pottery Company enriches with new attractive products

Minh Tien Pottery Company Ltd. was set up more than ten years ago. Starting from a small factory with backward technology and equipment and only a few workers, Minh Tien has to date grown to be one of the leading manufacturers and exporters of pottery items in Dong Nai province. In addition, Minh Tien is a unique producer in the South of Vietnam for making and selling high-grade ceramic sanitary ware.

At present, Minh Tien’s products are not only sold in the domestic market, but also exported to Middle East, US, Europe…Yearly export value posts a rapid increase with annual export turnover of nearly US$ 200,000 compared to roughly US$ 50,000 in 2000.

The pottery industry of Vietnam as well as that of Dong Nai province is facing intense competition not only between domestic goods but with those in regional countries. While Dong Nai’s pottery manufacturers have taken a ‘wait and see’ attitude and cut production capacity since 2004 because they have been hampered by countless difficulties and challenges, Minh Tien Company keeps its factory humming at a steady pace. Every month, the company can develop tens of new products with attractive model and blending well with traditional features of pottery production in Dong Nai province. Minh Tien Company has been successful and its major product line, by far, is high-grade ceramic sanitary ware. Besides, the company is offering beautiful hand-painted sanitary ware which has dominated the market since 2005. With this product line, the company has earned the trust and confidence of customers around the world such as France, German, Korea …  Success in development of new attractive products not only help Minh Tien company win the trust of customers in European countries but also give it more chance to enter US market with favorable conditions.

Now, the company is not only focusing on foreign markets but also adding value to its products and supply to the domestic market with a variety of such products as flower pots, souvenirs, ceramic animals and pottery imitation of a flowerpot and so on aiming to meet customer needs on Christmas holiday, Lunar New Year and other festivals. This has contributed to raising the workers’ income level. Presently, monthly average income per employee in the company is between VND 900,000 and VND 3 million.

K.Luon