ĐN)- Casumina has invested in producing from semi-steel radial tyres to all-steel ones during 2 years.
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| A new production line just installed at Casumina |
(ĐN)- Casumina has invested in producing from semi-steel radial tyres to all-steel ones during 2 years. Truck all-steel radial tyres helped the process run even more smoothly, handle severe driving conditions (high speed, heavy trailering …) and avoid damage or loss to the tyres such as punctures, cuts, abrasions … as well as improve fuel consumption. In addition, truck all-steel radial tyres are sold at lower price than foreign-made ones while they meet equivalent quality standards. Although truck all-steel radial tyres are higher 500,000 – 600,000 VND than other ones, they are highly competitive which is a result of their advantages offered. According to Executive Board of the company, truck all-steel radial tyres as produced by Casumina can be considered already competitive in the regional markets. The company is building experience to enter the global markets through lowering price, improving product quality as well as diversifying its products. At the movement, the company has one customer who is the world’s 4th largest car tyres manufacturer to order its products for serving to European markets.
Casumina is one of the emerging state-owned companies which take initiative in investing in depth, improving product quality and researching new products. In 2004, the company joined “VND 1,000 billion club”. In 2005, Casumina set its target to achieve a 20% increase in turnover.
“We are stepping up battle for market share, engaging in a competitive in the markets that enable our products to enter in the global markets. This helps us enjoy fair trade in the international markets. Presently, annual demands on auto tyres grow by 8% in the world and 18% in
“Our products won the confidence of the regional markets. We shall promote exports to developed countries. Our capacity will increase tenfold over the next five years” added he.
The company has gained high prestige in the market thanks to high quality products which are sold at competitive price. Its export turnover will be targeted at an increase of 17% over the next three years. At the same time, the company plans to boost its output of high-value products and reduce production of lower-value ones. Its products aim at serving both of the domestic and foreign markets. The company focuses on researching new products suitable for the domestic market such as tyres for high grade motorbike. Until now, motorbike tyres capture 47% of the market shares whereas automobile tyres hold 30%. In the coming years, the market is expected to rise its growth rate according to upward tendency of high grade motorbike and automobile.
Executive Board of the company unveiled that the company launched specific strategies in each different stage of the economic development and sought opportunities to enhance its brand popularity. The company was experienced how it turned potential into reality. This resulted in successful launching all-steel radial tyres for truck, car and other vehicles in the market. All-steel radial tyres are the major products of Casumina and were invested totaling 43 billion VND by Casumina under the support of
Kim Loan
