(ĐN) – At present, car is best selling in the Vietnamese market because of the increasing customer demand. The situation requires all car manufacturers to take the opportunity for promoting further consumption of their products.
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| Ford Everest |
(ĐN) – At present, car is best-selling in the Vietnamese market because of the increasing customer demand. The situation requires all car manufacturers to take the opportunity for promoting further consumption of their products. Program entitled "Road Show 2005" , for example, has been carrying out by Vietnam Ford car manufacturer. They targeted to sell 600 cars following this program but customers have registered to purchase 900 cars counting from starting the program up to the middle of May. Accordingly, they have to increase their target to 1,200 Ford Everest cars for launching the program. This showed that the car manufacturers have not assessed yet consumption potential of Vietnamese customers exactly.
Promotional campaigns have been launching by the car manufacturers for attracting customers with their purposes of being competitive in the market even if upward trend in car consumption. Ford Vietnam car manufacturer, for instance, had offered some spare parts, door remote control etc. to those purchasing Ford Everest cars before these were recommended officially in the market. Besides, their customers can enjoy drawing the winner with many valuable rewards such as Ford Everest car, LG televisions, Sony digital cameras and so on. Furthermore, their after-sales services offer free mechanical checks and give gifts to their customers as well as 20% off to those filling oil, fuel or replacing with a new oil filter etc. In the other hand, Toyota car manufacturer that was behind Vietnam Ford for lower consumption in 2004 has been recommending their Zace Surf car on the occasion of the 10th anniversary of their firm establishment. In addition, they have been offering their customers free mechanical checks and 20% discount to those filling oil, fuel or replacing with a new oil filter etc. as well as give gift to customers. They also reduces prices of Vios car ‘s genuine parts for customers. Their promotional program is lasting from May 3 until June 30, 05. At the same time, Madaz car manufacturer has been giving a special offer 5% off in this summer to those purchasing their cars in support of their registeration number fees. From May 16 until July 30, 05, Mercedes-Benz has been offering a two-year warranty to their customers without limited long running. Moreover, free periodic maintenance for firstly 60,000 kilometers running and other valuable gifts such as Mercedes-Benz cars parts offered to those purchasing C-Class or E-class cars. Their promotional campaign is launched to mark the 10th anniversary of the firm operation.
Now, living standards of the Vietnamese people have been raised higher than before. Many people do not to hesitate to spend a large sums for having a car. Therefore, all car manufacturers in Vietnam are making out a plan to expand their production in order to meet the increasing demand of customers.
K.L
