(ĐN)- Lately, an international conference entitled "A Day with Prof John Quelch - Promoting Vietnams Brands" has been held at the Thong Nhat Palace by the online newspaper VietNamNet, Viet Nam Report Joint-stock Company and Masso Group.
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| Prof. John Quelch |
(ĐN)- Lately, an international conference entitled "A Day with Prof John Quelch - Promoting
At the conference, Prof. John Quelch, senior associate dean of the Harvard Business School in the US, spoke about how to develop brand names for Vietnamese products; he also focused on building brands and modern marketing including customer insights, market segmentation, creating brand loyalty, understanding brand-building, improving and maintaining brand value, globalization and the future of brands.
Prof. John Quelch was rated as one of the top marketing experts to make an impact on the world. The conference attracted the participation of more than 400 representative from
Reported by B.T
