Efforts to popularise Vietnamese products

(ĐN)- A campaign “Vietnamese people using Vietnamese products” begun three years ago has achieved great success.

Accordingly, the campaign has made significant contributions to developing the domestic market, stimulating consumer demand and boosting production.

In this period, Dong Nai Department of Industry and Trade organized 64 market days in rural areas, Vietnamese goods weeks and Vietnamese high quality products fairs, attracting the participation of more than 500 companies and around 1 million buyers, selling many products worth more than VND300 billion.

For many businesses, participating in such events will not only help them clear their inventories in the short run, but also build trust in the long run.

Until now, a large number of people in the province, especially in remote areas, are aware of the necessity to use and promote Vietnamese products.

At the working session with Dong Nai’s leaders on August, Mr. Le Ba Trinh, Vice Chairman of Vietnam Fatherland Front Committee and Head of the Government's Campaign Standing Committee, highly appreciated efforts made by Dong Nai to promote local consumer awareness about Vietnamese goods and raise sales. He also called for better co-operation among enterprises in promoting Vietnamese-made products across the province.

At the Co.opMart Bien Hoa, Vietnamese-made products make up around 90 percent of goods.

Speaking at a seminar in Dong Nai on September, Ms. Vu Kim Hanh, Director of Vietnam Business Studies and Assistance Centre (BSA) and President of the High-Quality Vietnamese Product Business Association, said that most enterprises have realized the need to improve the quality and designs of their products in order to meet customer taste and demand. She stressed that the enterprises should continue efforts to increase their market share not only in the country's rural and traditional markets but also in overseas markets such as Laos, Cambodia, China and Myanmar.

Reported by B.N