The Internet has surpassed radio and print media to become the most popular means in Vietnam, according to a survey jointly conducted by Yahoo! Vietnam and Kantar Media Vietnam.
The Internet has surpassed radio and print media to become the most popular means in Vietnam, according to a survey jointly conducted by Yahoo! Vietnam and Kantar Media Vietnam.
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The result shows that daily Internet use has reached 42%, leaving radio and newspaper behind at 23% and 40% respectively. Internet access from home has risen from 75% in 2010 to 88% in 2011 while cyber-café access fallen from 42% to 36%.
Attractive packages and the presence of 3G networks have accelerated the trend of Internet access via mobile phones to 46% from 26% last year. Reading online news and visiting electronic portals are among the most popular online activities at 97% and 96% respectively.
Notably, the number of Internet users to access to social networks has surge to 55% from 41% in 2010.
Internet users aged from 15 to 24 mainly engage themselves in entertainment activities, such as online games (38%), music (57%), and sports (39%). Besides, young people also use the Internet to update information on social networks (52%), or watching interesting video clips and photos (45%).
The result significantly points out the development potential of e-commerce in Vietnam, especially the blooming group shopping service known as Groupon.
This service has become a phenomenon as 58% people surveyed expressed their interest in Groupon. However, only 13% said they had used the service.
The biggest challenge for e-commerce in Vietnam is that consumers have not trusted online payment. Online transactions are mainly dealt by cash payments (93%) or money transfer via ATM (18%), according to the survey.
In addition, consumers have not completely seen e-commerce as a shopping method, but a source to compare prices or look for information.
(Source: SGT )
