Ariston Thermo Vietnam Company Ltd started marketing its new energy saving heating products on the market where the Italian brand considers as the most important country in Asia.
Ariston Thermo Vietnam Company Ltd started marketing its new energy saving heating products on the market where the Italian brand considers as the most important country in Asia.
Michele Morichi, country manager of Ariston Thermo Vietnam, told the Daily at the launching event held at the hotel Sheraton Saigon in downtown HCMC that the new SS Series products and Heat Pump water heater would be a chance for the company to affirm its leadership in the sector in Vietnam.
Morichi described the SS Series products as an innovative technology drive that can help protect users from bacteria and algae build-up and inhibit bacterial growth. The new technology releases active Ag+ Ion into the water tank through a special cartridge for hygienic water.
Meanwhile, the Heat Pump water heater using environmental air as a renewable resource allows consumers to maximize energy saving capability and save up to 70% of electricity consumption.
Talking about the company’s business performance, the country manager said Vietnam remained the key market with a strong business development, becoming the most important country for the company.
The Italian brand has entered Vietnam market for 20 years, and set up a plant in the northern province of Bac Ninh in 2004.
Heating products from the plant not only serve the local market but are also for export to other countries, Morichi said, adding the company plans to further invest in the country.
A market research done by Nielsen Company in 2010 shows that the Italian brand holds a 73% market share in storage water heater category in Vietnam.
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| Some visitors have a look at a heating product displayed at the launching event held at the Sheraton Saigon Hotel in HCMC. |
Morichi described the SS Series products as an innovative technology drive that can help protect users from bacteria and algae build-up and inhibit bacterial growth. The new technology releases active Ag+ Ion into the water tank through a special cartridge for hygienic water.
Meanwhile, the Heat Pump water heater using environmental air as a renewable resource allows consumers to maximize energy saving capability and save up to 70% of electricity consumption.
Talking about the company’s business performance, the country manager said Vietnam remained the key market with a strong business development, becoming the most important country for the company.
The Italian brand has entered Vietnam market for 20 years, and set up a plant in the northern province of Bac Ninh in 2004.
Heating products from the plant not only serve the local market but are also for export to other countries, Morichi said, adding the company plans to further invest in the country.
A market research done by Nielsen Company in 2010 shows that the Italian brand holds a 73% market share in storage water heater category in Vietnam.
(Source: SGT)
