Dong Nai promotes regional connectivity in trade promotion

In recent years, Dong Nai province has placed strong emphasis on implementing trade promotion activities aimed at expanding both domestic and export markets. These efforts have helped create favorable conditions for the province’s key products, specialties, and OCOP (One Commune One Product) items to reach broader markets.

Businesses, cooperatives, and OCOP producers from Dong Nai participate in trade promotion activities at the Dong Nai -Southeastern Industry and Trade Fair 2025. (Photo: Hai Quan)

Trade promotion channels have facilitated trade exchanges, created opportunities for business cooperation, and strengthened regional linkages in the Southeastern region in particular and nationwide in general. They have also served as effective bridges for the business community to tap into new opportunities following the provincial merger.

The fair featured a range of prominent activities, including exhibition areas showcasing production achievements, regional specialties from provinces and cities nationwide, as well as industrial, agricultural, commercial, and OCOP (One Commune One Product) items. It contributed to attracting investment and strengthening socio-economic linkages between Dong Nai and other localities across the country.

According to the Department of Industry and Trade (DoIT), the fair attracted over 50,000 visitors and more than 140 businesses from provinces and cities across the country, who participated in product promotion and display at exhibition booths.

According to the Dong Nai Investment, Trade and Tourism Promotion Center, in the final months of 2025, the center will coordinate with relevant agencies and localities to organize trade connection programs and supply-demand matching events for OCOP items and other signature products of Dong Nai. Planned activities include trade promotion programs with northern provinces and Ho Chi Minh City.

At the same time, the province will step up thematic trade promotion activities in response to the “Vietnamese people prioritize Vietnamese goods” campaign; support the establishment, management, and upgrading of OCOP introduction and sales points; and assist associations, unions, and businesses in participating in international agricultural fairs such as wood and handicraft exhibitions, seed fairs, and hi-tech agriculture expos.

Pham Van Hieu, Director of Hoang Anh Cooperative in Binh Phuoc ward, Dong Nai province, said the cooperative’s flagship product is four-star OCOP cashew nut cookies with original and durian flavors. Its market is mainly in southern provinces and cities. Through the Dong Nai- Southeastern Industry and Trade Fair, the cooperative connected its products with customers nationwide. This occasion is an opportunity to promote and spread products to customers and partners across the provinces and cities, expanding the market for local OCOP goods.

Tran Ngoc Liem, Director of the Ho Chi Minh City branch of the Vietnam Chamber of Commerce and Industry (VCCI), noted that Dong Nai has a large number of small- and medium-sized enterprises (SMEs) and household businesses, which require specific support to grow their brands. In particular, it is necessary to strengthen trade promotion support channels, foster business connectivity, and improve management skills and market development capacity for SMEs

Vo Thi Hien, owner of Co Hai Clean Pepper Production Facility in Dak O commune, Dong Nai province, shared that her main products include traditional black pepper and dried fruits. Among them, black pepper and crispy Thai jackfruit chips have achieved four-star OCOP standards. She expressed her hope to join more trade promotion programs inside and outside the province to expand market reach and elevate her OCOP products.

Looking ahead, Dong Nai will continue to promote business connectivity and trade promotion with more innovations and tailored approaches to support local enterprises in integration, competitiveness, and market expansion in the context of the 4.0 Industrial Revolution.

Vu Ngoc Long, Member of the Provincial Party Committee and Director of the Department of Industry and Trade, stated that the department has been implementing a range of measures to support enterprises, strengthen trade promotion efforts, and expand market access. To further leverage local potential, enhance competitiveness, and improve production capacity for businesses in Dong Nai and the Southeastern region, the province is focusing on developing modern industry and trade, scaling up trade promotion activities to provide a better service for both domestic and international markets, and promoting export market diversification.

By Hai Quan – Translated by M.Nguyet, Minho