Developing modern trade and service sectors

As Dong Nai advances international integration and digital transformation, developing a modern, integrated trade and services sector has become a key requirement for sustaining local growth.

Consumers purchase OCOP products at Co.opmart Dong Xoai in Binh Phuoc ward. Photo: Hai Quan.

In recent years, the expansion of Dong Nai’s trade and service network has provided consumers with an increasingly diverse range of shopping and service options, spanning both traditional and modern channels, while making a significant contribution to the city’s socio-economic development.

Upgrading retail channels

Modern retail infrastructure, including supermarkets, shopping malls, and convenience stores, has expanded rapidly across urban areas and industrial zones in Dong Nai. The city currently has nine shopping centers and 19 supermarkets, alongside numerous convenience stores and mini-supermarket chains that have extended their presence throughout communes and wards, including remote areas.

Nguyen Quoc Minh, Director of Co.opmart Dong Xoai in Binh Phuoc ward, said the supermarket covers approximately 6,400 square meters, of which more than 2,000 square meters are dedicated to product display and retail operations. The remaining space is used for community activities and customer convenience services.

As Dong Nai continues to strengthen its position as a major urban center, transport and logistics infrastructure is expected to receive greater investment, helping reduce transportation costs and shorten delivery times. This endeavor will directly enhance the competitiveness of retail businesses while creating favorable conditions for expanding promotional channels, supporting Vietnamese goods, and showcasing local specialty products.

Meanwhile, Dong Nai's convenience store network has expanded rapidly, with 374 outlets now operating across the city under brands such as WinMart+, Bach Hoa Xanh, Circle K, GS25, FamilyMart, Maxidi, Co.op Food, C.P Porkshop, and C.P Fresh Shop. These stores are widely distributed across the city and largely meet residents’ daily shopping and consumption needs.

Ngoc Thuy, a resident of Tran Bien ward, said: “I have seen Dong Nai’s retail system expand steadily in terms of scale, network coverage, and service quality. This endeavor has created more opportunities for consumers to enjoy modern and convenient shopping experiences. I hope retail and service channels in Dong Nai will continue to be upgraded, with more modern shopping spaces developed to meet residents’ needs in the new development period.”

Maintaining a leading position in e-commerce

In late May 2026, the Vietnam E-commerce Association (VECOM) released the Vietnam E-commerce Business Index Report 2026 (EBI 2026). According to the report, Dong Nai recorded an EBI score of nearly 17.4 points, ranking sixth nationwide.

Notably, 2026 marked the tenth consecutive year that Dong Nai has ranked among the country's top 10 localities in the E-Business Index. Over the years, the city’s e-commerce market has continued to expand, supported by a range of action programs and development plans aimed at promoting the digital economy and accelerating e-commerce growth.

According to the Department of Industry and Trade, e-commerce activities have developed rapidly, particularly following businesses’ strong digital transformation efforts. The participation of major retail enterprises has helped improve service quality and diversify distribution channels. At the same time, stronger connections between producers and consumers have boosted domestic consumption while encouraging businesses to adopt new operating models and expand cashless payment methods. Businesses and household enterprises have gradually adopted digital platforms, electronic payments, e-invoices, online sales management systems, and multi-platform e-commerce channels. Local authorities have also actively implemented programs to support enterprises in digital transformation within the commercial sector.

Trang Phuc, a representative of the marketing department at Co.opmart Bien Hoa in Tam Hiep ward, said that over the past year, the supermarket has intensified livestream sales and product promotion activities alongside its traditional retail operations, offering various incentives to stimulate consumption, particularly for Vietnamese-made products. These initiatives have helped expand e-commerce activities and strengthen omnichannel retail strategies, allowing the supermarket to better respond to evolving consumer preferences and shopping habits.

Dong Nai currently has 197 traditional markets included in its development planning, along with tens of thousands of household businesses supplying essential goods to local residents. Traditional markets continue to serve as an important distribution channel, particularly in rural areas, while also providing outlets for local agricultural products, creating jobs and livelihoods for small traders, and meeting the daily consumption needs of the population.

In May 2026, the Dong Nai City People’s Committee issued Decision No. 72/QD-UBND approving the City’s E-commerce Development Plan for the 2026–2030 period. Under the plan, Dong Nai aims to maintain annual e-commerce revenue growth of 15-20% through 2030. The city also targets an e-commerce adoption rate of over 70% among businesses and a cashless payment rate exceeding 80% in e-commerce transactions.

The plan outlines six key groups of tasks and solutions, including improving policy and regulatory frameworks; upgrading e-commerce infrastructure; developing new digital products and technology solutions to support businesses; strengthening management capacity and the organization of e-commerce activities; combating commercial fraud, intellectual property violations and unfair competition in the online marketplace; enhancing human resources and state management effectiveness; and expanding cooperation in e-commerce and related fields.

By H.Quan – Translated by M.Nguyet, Minho