Purchasing power at supermarkets, malls rises 10-15% during Tet

During the recent Lunar New Year (Tet) holiday, Dong Nai-based supermarkets and shopping malls attracted a large number of  shoppers, an increase of 10–15% compared to the same period of 2025 Tet holiday.

Consumers browse and select Tet confectionery at a supermarket in Tam Hiep ward, Dong Nai province. Photo: Hai Quan

Supermarkets and commercial centres proactively prepared adequate goods supplies, extended opening hours and strengthened staffing and checkout counters to better serve shoppers during the Tet holiday. At the same time, they continued to roll out major promotional programmes to stimulate consumer demand. As of February 22 (the sixth day of Tet), supermarkets and malls across the province had resumed normal operations and launched a series of post-Tet promotions to further boost shopping and consumption.

Director Le Van Hong of GO! Dong Nai in Long Hung ward said that during the Tet break, the number of customers at the supermarket rose by around 10% compared to the same period of 2025 Tet holiday. On pre-Tet peak days, the supermarket welcomed approximately 10,000–12,000 visitors per day. The supermarket reopened on the morning of the second day of Tet (February 18) and received an average of about 6,000 visitors per day for dining, entertainment and shopping.

Many supermarkets proactively arranged additional staff and checkout counters to serve shoppers during the Tet peak. Photo: Hai Quan

Director Le Duc Thuan of Lotte Mart Dong Nai in Long Binh ward said the supermarket welcomed an average of over 3,000 customers per day during the Tet holiday, representing a 15% year-on-year increase.

Similarly, Director Vo Thanh Lan of Co.opmart Dong Phu supermarket in Dong Phu commune said that purchasing power during the recent Tet break rose by approximately 15% compared to last year’s Tet and was over 50% higher than on regular weekends. The supermarket continues to implement various post-Tet promotional and discount programmes to stimulate consumer demand.

By Hai Quan – Translated by M.Nguyet, Thu Ha