Golden Autumn Fair 2025: Discussing solutions for digital technology application and global market connectivity

Within the framework of the ongoing Golden Autumn Fair 2025 in Hanoi, on the morning of October 27, the Vietnam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade organized a seminar titled “Enhancing Vietnamese Enterprises through Digital Technology Application and Global Market Connectivity (Go Digital – Go Global).”

According to Vietrade, more than 70% of Vietnam’s population uses the Internet, and e-commerce has been growing at a rate of 20% per year. Market reports in 2024 estimated the value of Vietnam’s e-commerce sector at tens of billions of U.S. dollars, with expectations of robust growth in the coming years. However, the level of digital technology adoption in trade promotion among small and medium-sized enterprises (SMEs) in Vietnam remains limited.

In the context of globalization and the ongoing Fourth Industrial Revolution, digital transformation has become a key factor enabling businesses to enhance competitiveness, expand their markets, and deepen their participation in global value chains.

For Vietnam, digital technology and e-commerce are not merely trends—they have become new growth drivers for exports, helping Vietnamese enterprises reach global consumers directly, reduce intermediary costs, and enhance brand value.

A representative from Alibaba.com shares online trade connection solutions for Vietnamese exporters. Photo: Xuan Luong

The fair featured valuable presentations from manufacturers, sellers, and major e-commerce platforms such as Amazon and Alibaba, who shared practical experiences, technological solutions, and market access strategies for both domestic and international markets.

According to Amazon Vietnam, the export value of Vietnamese enterprises through the Amazon platform increases by 50% compared to the same period last year. In the photo: Amazon Vietnam’s booth at Golden Autumn Fair 2025. Photo: Xuan Luong

According to Nguyen Thi Thu Thuy, Deputy Director of the Trade and Investment Promotion Support Center (Vietrade, Ministry of Industry and Trade), digital technology is completely reshaping global trade promotion, making it faster, smarter, and fairer. Therefore, enterprises that proactively embrace digital transformation, apply new technologies early, and invest strategically in digital trade promotion will be able to expand markets, strengthen competitiveness, and establish their brands in the international arena.

By Xuan Luong - Translated by Trieu Ngan, Thu Ha