Dong Nai makes a strong impression at the 2025 Autumn Fair

At the 2025 Autumn Fair currently taking place in Hanoi, Dong Nai has brought a wide range of its signature and key products, from 4-star and 5-star OCOP items to products from major brands with factories based in Dong Nai, known as Vietnam’s “industrial capital.”

Dong Nai’s agricultural and herbal products steal the spotlight at the 2025 Autumn Fair

Following the grand opening ceremony on the evening of October 25, the fair officially opened its doors to the public on the morning of October 26. The first-ever 2025 Autumn Fair has since drawn large crowds of Hanoi residents eager to visit, explore, and shop.

Dong Nai Province’s Exhibition booth at the 2025 Autumn Fair. Photo: Xuan Luong

At 9 a.m. on October 26, as the fair officially opened, thousands of visitors flocked to the Vietnam Exhibition Center in Dong Anh district, Hanoi. Despite spanning more than 130,000 square meters, the venue was packed with people throughout the day. More than 2,500 organizations and businesses from provinces, cities, and central ministries took part in the event, showcasing around 3,000 booths. The fair aims to foster trade connections and create opportunities for cooperation and investment.

Representing Dong Nai, over 20 local enterprises participated in the fair, bringing with them the province’s signature and high-quality products that highlight its economic strengths.

A large number of visitors flock to Dong Nai’s booth to explore and shop. Photo: Xuan Luong

When it comes to agricultural products, Dong Nai is showcasing a wide range of its signature specialties, including coffee, cashew nuts, fresh and dried fruit, herbal products, lotus seeds, bird’s nest products and honey.

Lê Thị Hai, Director of Hai Viet Coffee Co., Ltd. in Trang Dai ward, said the company is proud to introduce Dong Nai coffee at Vietnam’s largest trade fair this year. “We hope to connect with new partners, distributors and customers in order to bring safe and health-friendly coffee products to a wider market,” she added.

Agricultural and herbal products from Dong Nai draw strong interest from visitors at the fair. Photo: Xuan Luong

Truong Van Thanh, Director of Nhu Hoang Agricultural Trade and Service Cooperative in Tho Son commune, said the cooperative is showcasing cashew products sourced from a 200-hectare organic farming area cultivated by more than 50 member households. With years of experience and proven product quality, the cooperative has already exported its products to China and Taiwan (China) and is looking to further expand its market presence through this fair.

In the herbal sector, Tam Tam An Herbal Co., Ltd. in Hung Thinh commune hopes the large-scale 2025 Autumn Fair will help bring its unique, health-focused herbal products to a wider consumer base. “We see this as a valuable opportunity to promote our products, connect with business partners and strengthen our brand in Vietnam’s green herbal market,” said Nguyen Van Khon, Director of Tam An Herbal Co., Ltd.

The 2025 Autumn Fair is expected to attract hundreds of thousands of visitors and shoppers each day. Photo: Xuan Luong

High expectations from major brands operating in Dong Nai

Long regarded as one of Vietnam’s leading industrial hubs, Dong Nai continues to draw attention from major manufacturers. At this year’s fair, several well-known brands based in the province are seizing the chance to promote their products and services.

Vietnam Electric Cable Corporation (CADIVI), which operates a factory in the Long Thanh Industrial Park, is showcasing its range of electrical wires and cables for both domestic and export markets. The company is leveraging the fair to boost year-end sales through a series of promotional programs, while also viewing the event as a prime opportunity to strengthen brand visibility, monitor emerging consumer trends and expand its distribution network.

Besides agricultural and handicraft products, major brands from Dong Nai such as CADIVI and THIBIDI are also taking part in the fair to showcase their products and strengthen brand recognition. Photo: Xuân Luong

Similarly, Vietnam’s largest transformer manufacturer – the Thibidi Electrical Equipment Joint Stock Company (THIBIDI), which operates a plant in the Long Duc Industrial Park – is participating in the fair with the aim of expanding its market reach and enhancing brand visibility.

“Our goal is to introduce our latest technological solutions to customers, explore opportunities for direct partnerships with potential clients, and gather valuable feedback to further improve product quality,” said Luong Kien Trung, Deputy Head of Sales for the Northern region at THIBIDI.

Vu Ngoc Long, Member of the Provincial Party Committee and Director of the Dong Nai Department of Industry and Trade:

Dong Nai had made thorough preparations for its participation in the 2025 Autumn Fair. Through the province’s exhibition booth, Dong Nai aims to present the image of a dynamic and fast-growing locality following its recent administrative merger, with industrial production as its key strength. Dong Nai is emerging as a strategic connectivity hub thanks to a series of major transport infrastructure projects, including airports, expressways and seaports — most notably the Long Thanh International Airport, which is set to become the largest aviation gateway in Southeast Asia, creating strong growth momentum for both the province and the country.

The Department of Industry and Trade has been assigned to coordinate with other provincial agencies to provide the best possible support for participating businesses. “We hope the fair will serve as a major opportunity for Dong Nai-based enterprises to expand trade ties, strengthen market presence and build more solid development foundations.

By Xuan Luong - Traslated by M.Nguyet, Thu Ha