Diversifying products to better serve customers

As more brands and businesses enter the market, competition is becoming increasingly fierce, requiring the enterprises to be more proactive in diversifying products, expanding markets, and seeking new orders.

New product of Hung Vuong Construction Company Limited. Photo: Vuong The

In Dong Nai, many enterprises have boldly applied technology, developed new products, and seized opportunities to enhance production capacity, meeting the needs of both domestic and export customers.

Investing in production upgrade

At the end of 2024, Hung Vuong Construction Company Limited in Tan Trieu Ward, Dong Nai Province inaugurated its prestressed steel core concrete water pipe factory, with a total investment of VND 300 billion. This new product can withstand very high pressure, be installed using either open-cut or trenchless methods, saving land while meeting stringent environmental sanitation standards.

According to Dao Van Hac, Director of Hung Vuong Construction Co. Ltd, the products help meet urgent needs in constructing and upgrading pipelines for clean water supply, raw water transmission for water plants, and irrigation systems. The company hopes to receive support, companionship, cooperation, and partnership in promoting the use of its new products.

As one of the leading units in Vietnam’s rubber industry, Dong Nai Rubber Corporation (Donaruco) has also prioritized investment in technology.

General Director Do Minh Tuan of Donaruco said that one of the company’s top concerns is developing and applying digital transformation. Innovation and the application of science and technology are considered the “key” to sustainable development in the rubber industry. Donaruco has researched, designed, and implemented automation equipment and intelligent monitoring systems (via mobile app) in processing plants, such as: automated rubber product wrapping machines, odor sensor systems, and production line monitoring systems. The company has also successfully built a rubber traceability system and is the first in the entire Vietnamese rubber industry to do so.

With a large number of enterprises operating locally, Dong Nai aims to further promote innovation, digital transformation in production and business, and implement support solutions. The province expects businesses to be proactive and bold in investing and applying advanced technological solutions to enhance competitiveness, create high-quality products and services, and contribute to the province’s overall development.

 

Product diversification

The one-member limited company The Linh in Long Binh Ward, Dong Nai Province specializes in producing bedding products such as blankets, sheets, pillows, and mattresses. According to Pham The Linh, the company’s Director, The Linh is pursuing a strategy to build its own retail dealer network. The company targets establishing an additional 300 retail outlets nationwide in 2025 and is working hard to achieve this. To boost sales and enhance brand positioning, the company has launched new product lines such as cooling mattresses, natural rubber mattresses, feather pillows, folding mats, and convenient products designed for office workers.

Product diversification and dealer network expansion are key strategies of The Linh Co. Ltd. Photo: Vuong The

Similarly, GC Food Joint Stock Company, located in Ho Nai Industrial Park, has also been diversifying its product portfolio. Starting as a local startup in Dong Nai, GC Food now operates multiple factories and subsidiaries in Dong Nai, Khanh Hoa, and HCM City. In 2024, the company recorded a 21.9% increase in revenue compared to the previous year, thanks to investments in technology, optimization of production lines, improved management capacity, and enhanced operational efficiency.

At the same time, the company has diversified its product range from raw and fresh products to deep-processed goods. The enterprise focuses on research and development of its core products such as aloe vera and nata de coco for global supply, while also launching premium products like aloe vera collagen juice, nutrient-rich coconut jelly, and low-sugar organic products to meet the growingly diverse needs of modern consumers.

Nguyen Van Thu, Chairman of GC Food, stated that the company’s revenue target for 2025 is VND 716 billion, with plans to expand into new markets beyond Northeast Asia, including Europe, the US, and Halal...

According to enterprises, product diversification to expand markets not only meets customer needs but also aligns with their operational realities, providing opportunities to enhance production and business efficiency. However, this is not an easy task, requiring clear strategies and persistence based on each enterprise’s strengths, along with support in terms of capital, technology, trade promotion, and business connectivity to minimize risks.

By: Vuong The

Transalted by: M.Nguyet-Thu Ha