FDI enterprises proactively adapt to new requirements

(ĐN)- Applying modern, environmentally friendly technologies in production to meet market demands, seeking new partners and export markets are the key directions that foreign direct investment (FDI) enterprises in Dong Nai have been actively pursuing in recent years. This shift has gained momentum in response to stricter market requirements from the EU, the U.S., and Japan. At the same time, it serves as a response to the US’s imposition of countervailing duties on Vietnamese exports.

A modern production line system at Vietnam Precision Industrial Joint Stock Company (VPIC).

Proactively seeking and seizing market opportunities

According to the Ministry of Finance, Vietnam attracted nearly US$12 billion in foreign direct investment (FDI) in the first half of 2025, up more than 8% year-on-year. This marks the country’s highest six-month FDI performance in the past five years, the ministry added.

Assessing the performance of FDI enterprises, economic experts noted that Vietnam has maintained steady growth thanks to the proactive efforts of both businesses and government authorities at all levels—from central to local. These efforts include timely adjustments in strategy and the adoption of new production technologies. Such responsiveness has helped FDI firms in Vietnam mitigate the impact of global market fluctuations and navigate U.S. trade and tariff policies more effectively.

Dong Nai ranks among the top five localities in Vietnam for attracting foreign direct investment (FDI), with 52 established industrial parks and nearly 2,200 active FDI projects. The province has drawn over US$41 billion in total investment from 46 countries and territories, led by South Korea, Taiwan, and Japan.

In Jan-May, Dong Nai attracted over US$1.4 billion in FDI, up 48% compared to the same period in 2024. Despite global market fluctuations, the province continues to draw strong interest from foreign investors. Businesses already operating in Dong Nai have remained proactive, closely monitoring market changes and adjusting their strategies accordingly.

As a French-invested enterprise specializing in manufacturing backpacks and handbags for export to markets such as Europe, the U.S, and Canada, FFG company - located in Long Binh Industrial Park- has taken timely measures to adapt to recent market fluctuations.

Ms. Nguyen Thi Ngoc Thuy, Executive Director of FFG, shared that around 50% of the company’s products are exported to European markets such as France and the Netherlands, and about 40–50% go to the U.S or Canada. When the U.S. announced its countervailing tariffs, FFG was immediately impacted in terms of orders.

However, in response to the new tariff policy, the company quickly shifted its focus to expanding in European markets, particularly in countries not affected by the U.S market. The FFG’s market development team also began actively exploring new opportunities in Japan, South Korea, and other markets to reduce direct exports to the U.S. As a result, the company continues to attract interest from potential international partners.

Dong Nai remains attractive destination for foreign investors

Vietnam Precision Industrial J.S Co. (VPIC), a Taiwanese enterprise present in Dong Nai for over 30 years, continues to regard the province as its strategic home. The company remains committed to reinvesting and applying advanced technologies in its manufacturing processes.

Ms. Lee Wei Chun, Chairwoman of VPIC’s Board of Directors, stated that the company not only maintains its business operations but also focuses on investing in modern equipment and machinery. Notably, VPIC pioneered the development and application of automated welding lines, which were internally researched and developed by the company’s team over 20 years ago. Currently, the factory operates two automated welding lines, combining Taiwanese technology with contributions from the Vietnamese team. Additionally, VPIC has invested in an automated warehouse system, including automated transport vehicles, to optimize human resources and move toward production automation using artificial intelligence (AI) technology, ensuring product productivity and quality.

Alongside the growth of busineses, Dong Nai’s leaders have consistently encouraged and supported operating enterprises, creating the most favorable environment for FDI investors to access, explore, and establish long-term ties with the province. Accordingly, Dong Nai continues to focus on selective investment attraction, choosing the best investors, closely monitoring projects, and prioritizing environmentally friendly and clean technology projects in line with Resolution 50-NQ/TW dated August 20, 2019, by the Politburo on completing institutions and policies to improve the quality and efficiency of foreign investment cooperation by 2030.

At various meetings and dialogues with both current and prospective foreign investors, Chairman Vo Tan Duc of the Dong Nai provincial People’s Committee has reiterated the province’s strong commitment to a pro-business government. He emphasized that local authorities always welcome investment and strive to create the most favorable conditions for businesses to explore opportunities in Dong Nai. Notably, he stressed that difficulties faced by operating enterprises will be promptly addressed as a priority, in an effort to maintain a dynamic and supportive business environment, contributing to the province’s ambitious goal of achieving double-digit economic growth in 2025.

Reported by N. L