Expanding market access for organic products in Vietnam

Developing organic agriculture in Vietnam requires long-term effort and coordination between producers, businesses, and consumers. Dong Nai prioritizes organic farming as a strategic direction but still faces challenges in building consumer trust.

Organic coffee.

Tuong Thy, a retailer in Ho Chi Minh City and member of Vietnam Organic Association, stressed the need for honest communication to fight misinformation and rebuild trust. She suggested more direct outreach to households and children.

Pho Thanh Loc of Farmers Market called for stronger links between retailers and producers, proposing more networking events.

Dong Nai has nearly 28 hectares of certified organic farmland. The province plans to expand this and support brand building and export.

Trinh Tan Vinh of Thuan Trinh Cafe in Lam Dong succeeded with fermented honey coffee, supported by marketing and farm tours.

Doc Mo Farm in Dong Nai combines organic farming with eco-tourism and services for the elderly. They offer weekly veggie boxes to HCMC but still work hard to earn customer trust.

Looking forward, Doc Mo Farm will promote "social agriculture" — merging organic practices with wellness tourism to boost rural development and job creation.

Reported by B.N