Dong Nai seeks to expand markets for OCOP products

(ĐN) – Dong Nai has emerged as one of the top provinces nationwide in developing One Commune, One Product  (OCOP) products. The province is ramping up efforts to promote OCOP branding, expand market, and connect local goods with modern retail channels.

As of June 2025, Dong Nai has 439 certified OCOP products rated three stars or higher. Among them, 11 have received the prestigious national five-star certification. These include a wide range of processed agricultural goods such as jackfruit, pineapple, taro, banana-based snacks, as well as instant and traditional coffee. Notably, the province also boasts three OCOP-certified products in community-based and ecological tourism services.

OCOP products at Big C Dong Nai supermarket.

Dong Nai authorities have made concerted efforts to support local producers in registering intellectual property rights, obtaining geographical indications, and improving product packaging. Furthermore, the province is actively assisting businesses in bringing their products into e-commerce platforms and major supermarket chains.

Several local companies have played a key role in strengthening OCOP branding. Notably, Nga Bien Import-Export Co., Ltd. has launched its Vigonuts cashew snacks, focusing on flavor innovation and packaging design. Other five-star OCOP brands include cocoa powder from Trong Duc Cocoa Co., Ltd. and high-quality cashew products from Ha My JSC.

To boost visibility, local supermarkets such as Co.opmart Dong Xoai have set up dedicated OCOP display areas, while also promoting regional specialties like Tan Trieu pomelo and Long Khanh guava. Meanwhile, national retail chains under Saigon Co.op have begun sourcing OCOP products from Dong Nai for distribution nationwide.

In addition, retailers are emphasizing the importance of promotions and consumer engagement to boost sales. Le Van Hong, Director of Big C Dong Nai, noted that supermarkets are increasingly focusing on OCOP product placement and branding. Co.opmart representatives echoed similar sentiments, underscoring the value of inter-supermarket cooperation to meet consumer demand across different regions.

The provincial Department of Industry and Trade is developing strategic plans to integrate OCOP products more deeply into commercial centers and supermarkets. According to Deputy Director Tran Duong Hung, one priority is to link OCOP product display with supermarket performance evaluations, thereby encouraging broader support for local goods.

By strengthening the connection between OCOP producers and modern distribution networks, Dong Nai aims to elevate the visibility of local brands, enhance product value, and promote sustainable agricultural development.

Reported by H.Quan