Developing sustainable businesses through culture-based management

For businesses to develop sustainably in a constantly fluctuating market and rapidly changing technology, the differentiating factor is not only in products or prices. In addition to focusing on their products and services, businesses need to pay attention to organization and operation, considering these as internal factors that promote sustainable development.

For Chinh Nam Construction Design JSC in Tran Bien Ward, focusing on human factors and building corporate culture has always been a priority. Photo for illustration

According to businesses, the human element is dominant, and building corporate culture starts with the owner and company leaders, who must establish a reasonable roadmap for themselves. The clear establishment of mission and strategy, the practice of ethics and discipline, and the building of internal trust must all be based on the core foundation of corporate culture.

It is a must to have a clear strategy

According to Dr. Le Nhu Thach, Chairman of the Board of Directors of BCONS Investment Construction JSC in Ho Chi Minh City, management through culture is not a soft or emotional matter, but a comprehensive, systematic, and clearly disciplined management strategy. Culture does not only exist in words, but must be concretized in the structure and daily operations.

Le Nhu Thach also said that a culture of compliance is the basic foundation that ensures stable business operations. This is the stage where all members need to strictly follow procedures and regulations, creating unity and discipline throughout the system. It is necessary to establish a culture of innovation where businesses encourage a spirit of innovation, are willing to experiment, and accept mistakes to learn. At the leadership level, it means inspiring, leading with conviction, spreading positive values, and building deep connections between people and the organization. By doing these things, businesses will not only succeed but also be proud of nurturing and spreading humanistic values.

Thanks to persistently applying these factors, BCONS has continuously developed strongly. In 2024, the business achieved revenue of over 9 trillion VND; in 2025, it is expected to reach 14 trillion VND. The bold goal set by Thach is to achieve 1 billion USD in sales by the end of 2026, early 2027.

Businessman Dang Van Thanh, Chairman of the Board of Directors of Thanh Thanh Cong Group, commented that in a market economy, business management is extremely important, and understanding this issue can enhance one's competitiveness.

In business management, Mr. Thanh believes that competition needs to be created, because without competition, there will never be development; without emulation, there will never be progress; and without guidance, things will never be done well. Entrepreneurs must build their core values, considering them as a lifelong command and responsibility to pursue. To develop sustainably, businesses need to retain talented people around them, build a good culture and working environment, and have policies and benefits to keep them committed long-term. From there, managers can develop different and appropriate policies for their businesses.

Building a business community with culture

Multinational corporations, large Vietnamese enterprises, and even small and medium-sized enterprises all build sustainable development strategies, including their own business culture.

Recognizing this, businesses in Dong Nai have recently implemented activities to build culture for their agencies and units, especially small and medium-sized enterprises that want to grow. At Chinh Nam Construction Design JSC in Tran Bien Ward, what this business requires of all employees is to set goals, make promises, and strive to achieve them with specific result timelines.

Tran Quang Huan, Director of Chinh Nam Company, said: "Trust - Excellence - Heart - Loyalty - Progress" are the core values of the enterprise. This requires all leaders and employees to memorize and implement them, which creates discipline and the resulting achievement is solid development in each stage.

Business owners say that building corporate culture is essential. Initially, it may seem restrictive for new employees, but over time they become more attached to the company and develop their creativity. From there, businesses will always strive to implement activity programs to connect more with employees. At the same time, regularly organize training classes for employees through exchange and discussion to form awareness of core values, aiming for the vision and mission of the enterprise.

According to Dang Quoc Nghi, Chairman of the Dong Nai Young Entrepreneurs Association, to build a professional enterprise, it is first necessary to build a clear organizational culture. An enterprise cannot grow through chaos, improvisation, or reliance on individuals. The vision needs to be established, the mission needs to be communicated, and core values need to be practiced and internalized into daily behavior. With over 600 members, the Dong Nai Young Entrepreneurs Association always encourages its members to produce and do business responsibly and establish their corporate culture for sustainable development, contributing to building the local business community.

Reported by Van Gia