Dong Nai businesses awarded Vietnam National Brand

(ĐN)- Ministry of Industry and Trade announced 190 businesses with 359 products awarded the Vietnam National Brand. Dong Nai had 9 businesses with over 10 nationally recognized products, some maintaining the title for consecutive years.

Launched in 2003, the Vietnam National Brand Program supports businesses in building strong, reputable brands to enhance global competitiveness and promote Vietnam’s image. The program evaluates and awards businesses every two years.

Dong Nai's recognized companies include GC Food (aloe vera), DNP Holding (plastic pipes), THIBIDI (transformers), Vinacafé Bien Hoa (coffee and nutritional cereals), and Thanh Thanh Cong - Bien Hoa (various sugar products).

GC Food Board Member Nguyen Thi Thanh Tam said the company leads the nation in aloe vera production, exporting to over 20 countries including Japan, South Korea, and across Europe. National Brand status has boosted GC’s reputation and helped promote Vietnamese agricultural products abroad.

Brand building as a competitive tool

Deputy Chairman of Dong Nai People’s Committee Duong Minh Dung emphasized the need for more national brands, as the province—home to over 56,000 businesses—ranks among Vietnam’s top in industrial and export output.

Huynh Tan Phap, Deputy General Director of Thanh Thanh Cong - Bien Hoa, noted that the company’s products are sold in over 70 markets worldwide. He stressed consistent brand identity, quality assurance, and product traceability as essential to consumer trust.

More effort needed in brand registration

Despite its strong manufacturing base, many of Dong Nai’s industries such as ceramics, wood furniture, textiles, and specialty crops lack national brand recognition due to limited registration efforts.

Vietnam’s national brand was valued at $507 billion in 2024, ranking 32nd globally. To remain competitive, experts say businesses must align brand building with digital transformation, green production, and innovation.

Reported by H.G