Dong Nai hopes for more national brands

(ĐN)- Dong Nai, one of Vietnam’s earliest and largest industrial hubs, currently has over 56,000 registered enterprises with a total capital exceeding VND510 trillion. The industrial-construction sector accounts for nearly 60% of the province's economic structure. However, most businesses are small or medium-sized, and many struggle with inefficiency, leading to closures and dissolutions each year.

Despite the large number of enterprises, only about 0.04% have achieved national brand status. Experts note that many local firms still lack focus on brand development, which is essential for asserting their presence in both domestic and global markets.

Economists point out that for many global brands, production costs account for less than 10% of the final product price, while brand value contributes over 90%. Strong branding allows firms to control consumer trends, outsource production globally, and retain the majority of a product's added value.

To ensure sustainable industrial growth, Dong Nai businesses must build strong national brands capable of competing on the world stage. Collaboration across sectors, especially in forming green supply chains, is vital. Businesses also need government support in terms of policy, trade promotion, land access, and low-interest credit to enhance capacity and reinvest in production.

With strengths in industry, agriculture, tourism, logistics, and real estate, Dong Nai offers vast opportunities for enterprises to build and expand their brands. The province hopes that in the coming years, more local businesses will achieve national brand status, helping Dong Nai become a globally recognized industrial and service hub.

Reported by H. Giang