Dong Nai brands reach global market

(ĐN)- In recent years, many Vietnamese enterprises, especially those in Dong Nai province, have grown significantly and are striving to elevate their brand value both domestically and internationally. Their efforts in product promotion and trade development have led to increasing recognition, with a growing number of local brands receiving consumer trust and expanding their markets beyond national borders.

Among the most recognized Dong Nai-based brands are Bien Hoa Sugar of Bien Hoa Sugar JSC, Lothamilk of Lothamilk JSC, Vinacafé of Vinacafé Bien Hoa JSC, Donagamex of Dong Nai Garment Corporation, GC Food of GC Food JSC, Nam Long, and Trong Duc Cocoa. These brands have not only established a strong presence in Vietnam but also made significant strides in global markets.

Vinacafé Bien Hoa, founded in 1968 and the first instant coffee manufacturer in Southeast Asia, has become a leading player in Vietnam’s beverage industry. The company offers a wide variety of products, including instant coffee, nutritional cereals, and bottled drinks. With an extensive distribution network, it holds the number one market share in the instant coffee segment. In 2017, Vinacafé was officially recognized as a well-known trademark in Vietnam by the Ministry of Science and Technology in collaboration with the International Trademark Association (INTA). In 2024, it received the Vietnam National Brand recognition for the ninth consecutive time.

Truong Hai Auto Corporation (THACO), which began as a small auto repair shop in Bien Hoa City, has grown into a leading multi-sector industrial group. THACO has become a symbol of Vietnam’s mechanical and automotive manufacturing industry, exporting vehicles and auto parts to various international markets. The company is currently focusing on developing supporting industries and building industrial zones dedicated to mechanical and auxiliary manufacturing. Founder Tran Ba Duong, consistently listed among Vietnam’s wealthiest individuals and included in international billionaire rankings, shared that THACO’s future direction is to promote self-sufficiency in production. The focus will be on lowering production costs, especially in areas such as body frames, interior and exterior components, and smart digital platforms. THACO is also investing in building a robust ecosystem of small and medium-sized enterprises to support this vision.

In October 2024, the National Brand Council announced 190 enterprises with 359 qualifying products recognized as Vietnam National Brands. Dong Nai Province had nine enterprises among them, including Dong Nai Tile and Brick JSC (Tuildonai), Dong Nai Electrical Equipment JSC, Vinacafé Bien Hoa JSC, Binh Tien Consumer Goods Manufacturing Co., ATAD Steel Structure Corporation, and GC Food JSC. Several other companies, though headquartered in other provinces, also operate production facilities in Dong Nai and were recognized as National Brands.

Nguyen Van Thu, Chairman of GC Food JSC located in Ho Nai Industrial Park in Trang Bom District, expressed pride in receiving the National Brand recognition for the first time in 2024 with their aloe vera product line. This milestone is a strong motivation for GC Food to further expand production and improve product quality to meet the growing demands of the international market.

Dong Nai Tile and Brick JSC (Tuildonai), with over 84 years of development, was honored as a National Brand for the third consecutive time in 2024. The company has solidified its leadership in Vietnam’s construction material sector. Its products are widely popular domestically and are exported to many countries around the world.

Many Dong Nai enterprises are actively building their brand identities, developing markets, applying advanced technology in production, and adapting to global trends through new-generation Free Trade Agreements (FTAs). Business leaders agree that brand development requires a long-term vision, continuous effort, and a deep understanding of customer needs. Building a successful brand involves not only delivering quality products but also fostering a strong corporate culture based on trust and integrity.

Nguyen Van Thu also emphasized that GC Food is committed to sustainable production, aligning with green standards and the ESG (Environmental – Social – Governance) strategy. The company will continue investing in research and development, improving manufacturing processes, and promoting sustainability.

Experts predict that with the rapid advancement of science and technology and the rise of e-commerce, especially cross-border platforms, enterprises will need to adapt quickly. The shift from traditional business models to digital platforms offers tremendous potential for Dong Nai businesses to expand their export markets and integrate more deeply into global trade.

Reported by L.P – V.G