Boosting trade promotion to expand markets

(ĐN)- In an effort to expand both domestic and international markets, Dong Nai province has prioritized trade promotion (XTTM) by encouraging businesses to adopt digital technologies. Over the past five years, despite global economic fluctuations, Dong Nai has maintained steady growth in retail and export activities, with an annual increase of 10–13%.

Digital transformation is proving vital. Businesses are leveraging information technology to promote products, interact with customers online, and secure export deals—often without in-person meetings. This shift was accelerated during the COVID-19 pandemic and has now become a long-term strategy.

The Vietnamese Government's Decision No. 1968/QĐ-TTg (2021–2030) and Dong Nai’s Plan No. 64/KH-UBND support the development of a digital trade promotion ecosystem, placing businesses at the center. Dong Nai is organizing monthly trade connection events and promoting local cooperatives’ access to major markets.

So far in 2025, Dong Nai has exported nearly USD 8.38 billion, up 14.6% year-on-year. Domestic retail has also increased by over 10%. To meet economic targets—including 10% GDP growth and 10% export growth—digital trade promotion will continue playing a crucial role in enhancing competitiveness and market reach.

Reported by T.P