Efforts to make Bien Hoa ceramics to be national brand

At the end of 2024, Minister of Industry and Trade Nguyen Hong Dien approved the list of products achieving the national brand for 2024. Among them are 359 products from 190 enterprises across the country that achieved the national brand.

This program is implemented every two years, starting from 2008. The purpose is to encourage enterprises to invest in production and business, enhancing the value and pride in Vietnamese products. From there, it expands the market for products both domestically and internationally.

Of all the enterprises with products achieving the national brand in 2024, only 2 enterprises specializing in ceramic production are Chu Dau Ceramic Joint Stock Company (Hai Duong province) with ceramic products and Minh Long 1 Co., Ltd. with Minh Long household ceramics. This is a great disappointment for Bien Hoa ceramics. Because Bien Hoa ceramics - Dong Nai is not only famous in Vietnam but has also been known in many countries around the world for decades. Bien Hoa ceramics once gained fame for its two product lines of decorative ceramics and black ceramics.

Currently, Bien Hoa ceramics has directly exported to more than 30 countries and territories. Today, artisans and enterprises in the Binh Hoa ceramic village have combined traditional and modern elements to bring to the market product lines that meet the needs of customers both domestically and internationally.

Reported by H.G