Bayer Vietnam on March 24 launched its Bayer Fruit Grower Club, a model which is aimed at enhancing the competitiveness of Vietnam's fruit production, following the success of the Bayer Coffee Grower Club.
Bayer Vietnam on March 24 launched its Bayer Fruit Grower Club, a model which is aimed at enhancing the competitiveness of Vietnam’s fruit production, following the success of the Bayer Coffee Grower Club.
Held at its production site in Dong Nai Province’s Bien Hoa City, the launching event was attended by more than 120 key fruit growers from the Mekong Delta and southeastern areas, who are also official members of the Bayer Fruit Grower Club. The club is a playground for members to share knowledge and best practices on innovative crop solutions to increase yields and quality of fruit sustainably in the country.
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| Grower Club’s members learn about Bayer Much More Fruits solutions |
As the country is on the way to integrate further in the global economy by joining the ASEAN Economic Community (AEC) and the Trans-Pacific Partnership (TPP), Bayer Vietnam wants to help local farmers make use of the great business opportunities and improve the competitiveness of Vietnamese agricultural products in the regional and global markets, it said in a statement.
Vietnam is a country with great potential for fruit production sector development. There are more than 800,000 hectares under fruit cultivation in Vietnam, including 70,400 hectares of citrus, 85,200 hectares of mango and 45,000 hectares of dragon fruit, according to 2013 data. Citrus, mango and dragon fruit are of high economic value and hold big export potential.
The AEC, TPP and other free trade agreements (FTA) have opened up a slew of opportunities for the fruit production and export sector in Vietnam thanks to low or zero tariffs.
However, Vietnamese fruit growers have been facing challenges, such as stricter international agricultural product standards and regulations, demand for clean production and sustainable raw materials and supply of fresh and high-value farm produce at reasonable prices. This is therefore an urgent need for farmers in Vietnam to increase the output and quality of fruit in a sustainable manner to compete on global markets.
In this context, the launch of the Bayer Fruit Grower Club is to equip Vietnamese fruit growers with advanced farming technologies for sustainable fruit production. The Bayer Much More solutions, which have been applied to rice and coffee, will continue as a sustainable agricultural model dealing with fruit diseases, pests control and weed management.
Bayer is a global company with core competencies in the life science fields of health care and agriculture. Its products and services are designed to benefit people and improve the quality of people's lives.
(Source:SGT)
