Stepping up activities to stimulate demand for Vietnamese goods

Retail channels, supermarkets and shopping centres in Dong Nai province have proactively rolled out a wide range of consumer demand stimulation programmes towards year-end and ahead of the Lunar New Year 2026, with a particular focus on Vietnamese-made products.

Consumers choose Vietnamese fashion items at a supermarket in Dong Phu commune, Dong Nai province. Photo: Collaborator

Rolling out major promotional campaigns

Many supermarkets and shopping centres across the province have introduced large-scale promotional programmes right after the 2026 New Year holiday, offering numerous incentives for Vietnamese goods.

Trang Phuc, a representative of the Marketing Department at Co.opmart Bien Hoa (Tam Hiep ward), said the supermarket is running the “Come to Co.op - Bring Tet Home” programme (from January 1 to 14) under the theme "Busy spring shopping – Happy new year". The programme features a series of cultural activities, early-year lucky gifts, and many practical incentives. In addition, the supermarket is launching promotions offering discounts of up to 50% on essential Tet goods, including cakes, confectionery, candied fruits, sausages, soft drinks, beverages, spices, vegetables and fruits, meat, fish, household items, consumer goods, personal care products, and Tet clothing.

Similarly, Vu Thanh Tan, a representative of Central Retail Group in Vietnam's Communications Department, said the nationwide GO! supermarket chain, including GO! Dong Nai (Long Hung ward) and GO! Tan Hiep (Tam Hiep ward) in Dong Nai, is implementing the promotional campaign titled " Connecting Every Tet Taste – Always Competitive Prices”. Running until January 14, the programme offers attractive incentives on food products, household goods, Tet gifts and more, making early-year shopping more convenient, cost-effective and meaningful.

Notably, the Ministry of Industry and Trade has launched the National Concentrated Promotion Programme 2025 (Vietnam Grand Sale 2025) nationwide, from December 1, 2025 to January 18, 2026. Through this programme, businesses are encouraged to proactively implement a variety of promotional activities with diverse and appealing offers, enabling consumers to purchase quality goods and services at reasonable prices.

A key highlight is that traders and businesses are allowed to offer promotions of up to 100% of the value of goods and services, instead of the usual 50% cap. Vietnam Grand Sale 2025 further promotes the spirit of "Vietnamese people prioritise Vietnamese goods" in the new phase, while fostering a smarter, more economical consumer culture that supports high-quality Vietnamese products. At the same time, the programme aims to create a healthy competitive environment, encouraging businesses to innovate and enhance creativity in production and trade continuously.

Trang Phuc added that from January 1 to 18, in response to the Vietnam Grand Sale programme initiated by the Ministry of Industry and Trade, the supermarket is applying major promotions on a wide range of products, with deep discounts of up to 65% through offers such as buy-one-get-one-free, buy-two-get-one-free, and two for the price of one. In addition, via Co.op Online, customers can "hunt for vouchers" during golden hours and accumulate points to receive discount codes of up to 200,000 VND, helping them plan spending more proactively and save more during the peak shopping season.

Expanding promotion channels for local products

In recent times, provincial departments, agencies, localities, and supermarket systems have intensified programmes and activities in response to the campaign "Vietnamese people prioritise Vietnamese goods", supporting businesses and local OCOP entities (One Commune One Product programme) in expanding promotional and sales channels for specialties and key local products.

Consumers choose Vietnamese agricultural produce and fruit at a supermarket in Tam Hiep ward, Dong Nai province. Photo: Hai Quan

Vo Thanh Lan, Director of Co.opmart Dong Phu supermarket (Dong Phu commune), said that in implementing the “Vietnamese people prioritise Vietnamese goods” campaign and the strategy to support local economic development through sustainable supply-demand linkages, Co.opmart Dong Phu identifies OCOP products not merely as ordinary commodities, but as “cultural-economic ambassadors” of the locality.

The supermarket has paid special attention to, and dedicated display areas for, OCOP products from various regions. In particular, it has showcased notable Dong Nai specialties such as charcoal-roasted cashew nuts, honey-coated cashew nuts and cashew nuts with skin, as well as OCOP products originating from Dong Nai, including pure forest honey and specialty dried fruits.

“An attractive display, together with OCOP identification signage and traceability information, helps customers easily learn about the products and place greater trust in them,” Vo Thanh Lan stressed.

In late December 2025, the OCOP Product Week, Regional Specialties Week and the Supply-Demand Connection Programme between Ho Chi Minh City and provinces and cities were held in Vung Tau ward (Ho Chi Minh City).

The event was large in scale, drawing the participation of 24 provinces and cities, bringing together around 400 businesses, cooperatives, distribution systems, and e-commerce platforms nationwide. Under the theme "Responsible Connection - Towards a Green Supply Chain", the programme aims to promote supply-demand linkages, stimulate consumption, and develop the domestic market for Vietnamese goods.

Year-end trade fairs and trade connection conferences are expected to provide opportunities for local businesses and OCOP entities to connect, expand distribution channels, and promote products for the upcoming Lunar New Year holiday. On this occasion, e-commerce platforms are also stepping up major incentive programmes to attract customers and stimulate shopping demand.

Nguyen Van Linh, Deputy Director of the Dong Nai Centre for Investment, Trade and Tourism Promotion, said Dong Nai participated in the 2025 supply-demand connection programme between Ho Chi Minh City and provinces and cities with a shared booth, featuring 20 businesses, cooperatives, and production facilities showcasing and introducing the locality's key products and OCOP products. In the coming period, the centre will continue implementing activities to support Dong Nai businesses, production facilities, cooperatives, and OCOP entities in joining trade promotion programmes and trade connection activities both within and beyond the province.

By Hai Quan – Translated by My Le, Thu Ha