Shopping demand keeps rising during three-day New Year holiday

On January 3, representatives from several supermarkets and shopping centers across Dong Nai province reported that visitor and shopper numbers stayed high throughout the three-day New Year holiday.

A large number of consumers visit and shop at a supermarket in Tam Hiep ward, Dong Nai province, during the 2026 New Year holiday. Photo Hai Quan.

According to Le Van Hong, Director of GO! Dong Nai Supermarket in Long Hung Ward, Dong Nai province, had an abundant supply of goods to meet the year-end shopping rush and the New Year holiday, with prices remaining stable. Over the past three-day holiday, the supermarket welcomed an average of about 8,000 visitors per day for shopping and leisure, nearly double the usual weekend traffic.

Similarly, Do Doan Thanh, Head of the Marketing Department at Co.opmart Dong Xoai Supermarket in Binh Phuoc ward, Dong Nai province, reported that during the three-day New Year holiday, the supermarket saw an average of around 3,500 visitors daily, an increase of roughly 20 percent compared to a typical weekend.

According to forecasts from various supermarkets and shopping centers, consumer demand is expected to continue rising on the final day of the New Year holiday, as it coincides with the weekend peak and the return of many families from their hometowns or travel. In response, supermarkets have proactively increased the number of checkout counters and deployed additional staff to serve customers better during this busy period.According to forecasts from various supermarkets and shopping centers, consumer demand is expected to continue rising on the final day of the New Year holiday, as it coincides with the weekend peak and the return of many families from their hometowns or travel. In response, supermarkets have proactively increased the number of checkout counters and deployed additional staff to serve customers better during this busy period.

By Hai Quan - Translated by Hong Van, Minho