Promoting and selling local products on e-commerce platforms

In recent years, the Department of Industry and Trade of Dong Nai Province has strengthened training programs on live-streaming skills and guided OCOP entities (under the One Commune, One Product program), small and medium-sized enterprises, cooperatives, and other producers in the province in accessing, promoting, and selling products on e-commerce platforms.

A live stream sales session at the E-commerce Training Conference, organized by the Department of Industry and Trade, in early December 2025. Photo: Hai Quan

Stepping up programs and activities to support local products

With the growing trend of multichannel sales models, identifying datasets on consumer preferences and customer segments to develop strategies for growth, business operations, and marketing has become a key factor in enhancing competitiveness and creating advantages for enterprises to reach consumers more effectively.

Le Cao Thang, owner of the Hoa Sen facility in Binh Loc Ward, shared that achieving OCOP certification has enabled the facility to make significant progress in production and business operations. In recent times, local authorities have accompanied and supported the facility in implementing and participating in programs and activities within the development ecosystem to elevate OCOP products. These include trade promotion programs, updates on e-commerce applications, and integration standards.

Most recently, in early December 2025, the Department of Industry and Trade organized a series of training conferences on live-streaming to promote and distribute Dong Nai’s exemplary rural industrial products, as well as e-commerce training to support OCOP sales through online business channels.

At these programs, representatives of enterprises, cooperatives, OCOP entities, and producers of exemplary rural industrial products were introduced to topics including: an overview of the OCOP program and opportunities to promote e-commerce; online sales trends; guidance on operating online storefronts; live-stream setup techniques; and skills for preparing content, images, and communication scripts for effective live-streaming.

Tran Duong Hung, Deputy Director of the Department of Industry and Trade, stated that these training conferences are not only designed to equip producers and businesses with knowledge and skills in live-streaming, but also to create opportunities for OCOP products and the province’s exemplary rural industrial products to be widely promoted to consumers both within and beyond the province.

Notably, the conferences also provided a platform for OCOP entities and producers of exemplary rural industrial products to conduct live-stream sales sessions and gain hands-on experience. This is a concrete step toward enhancing practical application and communication effectiveness, while expanding opportunities for all participants in the program.

According to the Vietnam E-Business Index (EBI) 2025 report released by the Vietnam E-commerce Association (VECOM), Dong Nai achieved an e-commerce index score of 13.3 (higher than the national average) and ranked seventh nationwide. This occasion marks the ninth consecutive year that Dong Nai has remained in the top 10 provinces and cities leading the country in e-commerce development. In the specific indicator groups of the EBI, Dong Nai ranked sixth in business-to-consumer (B2C) transactions and seventh in business-to-business (B2B) transactions.

Bringing local products closer to consumers

In the digital era, as consumer behavior shifts rapidly toward online platforms, e-commerce has become one of the fastest-growing sectors and a key pillar of the global economy. With the support of information technology and the internet, enterprises can conduct transactions, make payments, provide customer service, and manage operations quickly and efficiently. This undertaking has contributed to transforming the economic landscape and creating a new field of commerce - e-commerce.

Thanks to the power of digitalized information, traditional commercial activities can now be conducted online, helping participants save costs and time, increase efficiency, and enhance competitiveness. Beyond market expansion, consumer buying behavior has undergone significant changes. Vietnamese consumers increasingly favor the omnichannel model (a combination of online and offline sales).

Nguyen Thuy Anh, a resident of Tran Bien Ward in Dong Nai Province, said that in the past, consumers simply browsed social networks or e-commerce platforms, added items to their carts, and “checked out”. Now, however, they eagerly anticipate KOL-led multichannel sales programs, engaging with content and enjoying interactive online shopping experiences. Today’s shoppers prioritize seamless experiences. All product information and promotional programs are consistently updated and applied across all platforms. This endeavor enhances omnichannel engagement by connecting all channels into a closed-loop ecosystem tailored for modern consumers.

In addition, major e-commerce platforms such as Shopee, Lazada, and TikTok Shop are rapidly evolving and innovating, forcing Vietnamese businesses to adapt more quickly. The rise of digital payment applications such as VNPAY, MoMo, and VietQR has made shopping more convenient and safer than ever.

The adoption of digital platforms has helped many enterprises and OCOP entities reduce operating costs, optimize order processing, and increase revenue. At the same time, it has enabled them to build more professional processes in production, business operations, and marketing, while applying digital tools to bring their products closer to consumers.

By Hai Quan – Translated by Quynh Nhu, Minho