Proactively securing supply for the year-end market peak

Supermarkets, markets, and shopping centers across Dong Nai Province are focusing on ensuring a sufficient supply of goods to meet peak year-end market demand, particularly for essential commodities.

Customers shop at Co.opmart Dong Phu Supermarket (Dong Phu Commune, Dong Nai Province). Photo: Contributor

Vegetable supply at markets gradually stabilizes

According to observations at wholesale markets and Grade-I markets across the province, after a period impacted by storms and heavy rains, the supply of vegetables and fruits has gradually stabilized, with prices cooling down compared to mid-November 2025, when sharp price spikes caused significant difficulties for both traders and consumers.

Ho Duc Tan, representative of the Management Board of Dau Giay Agricultural and Food Wholesale Market (Dau Giay Commune), stated that the current supply of vegetables and fruits is relatively abundant, resulting in a gradual stabilization of prices. However, some items, such as chilies and cauliflower, remain relatively high. At present, the total volume of goods entering the market averages 230–250 tons per day and night, with vegetables accounting for about 55–60% of the market’s daily consumption. Supply sources are diverse, with Dong Nai contributing approximately 40–50% of the total.

Similarly, Le Van Manh, Head of the Dong Xoai Market Management Team (Integrated Service Center of Binh Phuoc Ward), noted that prices of vegetables and fruits at the market have gradually stabilized following disruptions caused by storms and heavy rains, except for chilies, which remain expensive. The market offers a diverse, abundant, and stable supply of essential foods and fresh produce. The market has proactively implemented measures to promote price listing compliance among traders, strengthen supply chain connections, and enhance food safety, fire prevention, and control efforts to ensure a steady supply of goods.

Pham Duc Nam, Head of the Long Thanh Market Management Board (Long Thanh Commune), shared that around mid-November 2025, vegetable and fruit prices surged sharply due to supply disruptions. Since then, conditions have gradually normalized, with food and fresh produce supplies at the market now well secured. The market has also focused on price listing and stabilization efforts, while developing plans to ensure sufficient supplies for the year-end market, including the peak periods of New Year’s Day and the Lunar New Year.

At the same time, market management representatives said preparations for Tet supplies are already underway among many traders. As the Lunar New Year of the Year of the Horse 2026 falls about one and a half months after the Western New Year, traders are proactively planning to balance supplies for the year-end shopping peak and the Tet holiday, meeting consumer demand, especially for essential food items.

Multiple year-end consumer stimulus programs

For shopping centers and supermarkets across the province, proactive planning and robust supply chain connections for agricultural and food products have ensured an abundance of diverse supplies for the year-end peak season. Many supermarkets are rolling out major consumer stimulus programs during Christmas and the Western New Year.

According to Plan No. 119/KH-UBND issued by the Provincial People’s Committee on ensuring the balance of supply and demand for essential goods during the 2026 Lunar New Year and for disaster and epidemic prevention across Dong Nai Province, the province will implement supply-demand balancing measures for 13 groups of essential commodities during the 2026 Year of the Horse Tet holiday. These include rice, pork, poultry meat, eggs, aquatic and seafood products, vegetables and fruits, packaged instant foods, processed and canned foods, seasonings, dipping sauces, cooking oil, confectionery, and petroleum products.

According to Vu Thanh Tan, representative of the Communications Department at Central Retail Group in Vietnam, the country is entering the year-end shopping season, with consumer demand beginning to pick up and accelerate, starting with purchases for Christmas and New Year celebrations. In response, the nationwide GO! supermarket network, including GO! Dong Nai and GO! Tan Hiep in Dong Nai has launched a variety of promotional and consumer stimulus activities. Notably, the GO! system is offering additional discounts on fresh food categories such as vegetables, fruits, meat, fish, and seafood, with incentives of up to 31%. Members of “The 1 Vietnam” loyalty program also enjoy the “Early Market, Extra Savings” promotion from Monday to Friday: customers shopping at GO! before 10:00 a.m. receive an immediate 10% discount on all fresh food items, allowing them to purchase high-quality products early in the day at highly economical prices.

Le Van Hong, Director of GO! Dong Nai Supermarket (Long Hung Ward) shared that supplies for the year-end shopping peak and Western New Year are currently abundant, with prices remaining stable. The supermarket is running a wide range of discounts and promotional programs for Christmas and the 2026 New Year, including deep discounts on food items, household chemicals, and consumer goods. Notably, since mid-December 2025, the supermarket has begun setting up dedicated sales areas for the year-end and Lunar New Year of the Year of the Horse shopping period, with Tet inventory expected to increase by 20–25% compared to the same period last year.

A representative from the Marketing Department at Co.opmart Dong Phu Supermarket (Dong Phu Commune) stated that the supermarket has launched major promotional programs ahead of the end of 2025. Supplies of essential food items, vegetables, and fruits are currently plentiful, ensuring stable availability for consumers, especially during the peak year-end shopping season. In addition, the supermarket has begun implementing plans and setting up sales areas to serve the 2026 Lunar New Year – the Year of the Horse.

By Hai Quan – Translated by Quynh Giao, Minho