Private enterprises embrace digital transformation to grow

 Doan Thi Minh Tram, the owner of Vinh Luong Turmeric Facility (Chon Thanh Ward, Dong Nai Province) applies e-commerce to bring products to the market. Photo: Ngan Ha

By pioneering the application of technology and optimizing their operations, many enterprises have reduced costs, increased productivity, expanded their markets, enhanced competitiveness, and strengthened their position in the marketplace.

Reaching further through digital transformation

From a small garage in Trang Dai Ward (Dong Nai Province), 1Car Garage has risen to become a trusted brand in automobile care and trade. In the past, searching for spare part information or checking repair history was time-consuming and prone to errors, but that has now changed. All data has been digitized. With just a few clicks, the system provides detailed and accurate information. This initiative not only helps staff work more efficiently and save time but also enhances customer experience, particularly for clients who value transparency and professionalism.

Lieu Ly Hung, a resident of Trang Dai Ward, shared: “After repairs, customers can rate service quality directly on the software. In particular, spare part prices and maintenance service fees are publicly listed in a very transparent way on the system, which makes me very satisfied.”

Going beyond repair and maintenance services, 1Car Garage has boldly entered the field of automotive e-commerce, becoming a transparent bridge between buyers and sellers of used cars.

Tran Van Giap, founder of 1Car Garage in Trang Dai Ward, shared: “We realized the need to integrate technology into our operations, from order and spare parts inventory management to customer care on digital platforms. Only then can a business improve efficiency, create differentiation, and retain customers. The results after digital transformation are clear: stable revenue growth, more returning customers, and most importantly, a well-established brand.”

If 1Car Garage represents a private enterprise boldly embracing technology to drive development, then Hinova Technology JSC, based in Tran Bien Ward, Dong Nai Province, tells the story of a young tech company with a strong aspiration for innovation. Established in 2017, Hinova has invested in advanced technology solutions and implemented a series of major projects for government departments, sectors, and businesses across the nation.

Tu Cong Hieu, Technical Director of Hinova Technology JSC, emphasized: “We see digital transformation as the foundation for creating differentiation and enhancing competitiveness. The company has applied cloud computing, big data, artificial intelligence (AI), and digital management platforms. These technologies not only optimize internal processes but also provide customers with smart products and services that cut costs and improve efficiency.”

The company continues to expand its investment in research and development of AI, big data, and cybersecurity. At the same time, it is strengthening cooperation with domestic and international partners, creating job opportunities for young talents in Dong Nai.

Tran Thi Bich Tram, Business Director of the company, said: “In the near future, Hinova will focus on AI, cybersecurity, and building a comprehensive digital management ecosystem. Looking further ahead, we aspire to contribute to making Vietnam a digital, innovative, and globally integrated nation.”

Rising forward from ‘groundbreaking resolutions’

For start-up businesses, technology is increasingly seen as a “lever” that helps save costs and human resources. Since applying AI to his management process, Vu Xuan Tam, owner of Store Detailing (Binh Phuoc Ward), has solved the challenges of data analysis and customer care.

Store Detailing has integrated AI into its processes to assess vehicle conditions, offer smart appointment scheduling, and provide automated service recommendations. Thanks to this technology, customers not only save time but also receive more accurate and professional services.

Tam shared: “Before AI was widely applied, I had to hire staff and spend a lot of time on marketing. Now, personnel costs have been cut while we can still keep pace with social media trends and reach potential customers more effectively. AI is not just a technology; it is a professional virtual assistant that reduces operating costs and boosts business performance through innovation.”

During its past tenure, Dong Nai’s digital economy has made notable strides in e-commerce and online payments, driven by the accelerated digital transformation in production, business, and e-commerce among small and medium-sized enterprises, cooperatives, and farm owners across the province. Many enterprises and household traders have adopted modern technologies, implemented quality management systems, and delivered products and services through digital platforms.

Catching up with the trend of customers shopping on digital platforms, Doan Thi Minh Tram, owner of Vinh Luong Turmeric Starch Facility (Chon Thanh Ward), has continuously invested in modern machinery for production and packaging processes, including fermentation jars, turmeric tablet dryers, and automated packaging machines, all of which are produced under strict standards. This endeavor ensures product transparency through software for management, supervision, and traceability. Notably, by shifting business methods and leveraging e-commerce platforms, she has been able to cut out unnecessary intermediaries.

“Sales on digital platforms now account for about 80% of our total market output. Clearly, technology is the key factor enabling faster customer connections and more scientific business management,” Tram shared.

However, for digital transformation to truly gain depth and achieve broad reach, significant barriers remain, including limited investment resources and a shortage of human capital.

Nguyen Thanh Quang, CEO of Tien Phong CDS Joint Stock Company in Ho Chi Minh City, said: “In the process of digital transformation, training digital human resources should not be considered a short-term task, but rather a regular activity for every enterprise and part of the province’s overall strategy. From this reality, the Smart Technology Investment Fund was established. Its goal is to leverage technology itself to invest in small and medium-sized enterprises. The fund will help businesses overcome financial barriers while supporting human resource training, thereby making digital transformation more accessible.”

Alongside the proactive efforts of enterprises to enter the digital economy, the Provincial Party Committee and the Provincial People's Committee have issued a series of programs and action plans to concretize key resolutions of the Central Government. These include Resolution No. 57-NQ/TW dated December 22, 2024, of the Politburo on breakthroughs in science, technology, innovation, and digital transformation; and Resolution No. 68-NQ/TW dated May 4, 2025, of the Politburo on private sector development. Several targeted support policies have been introduced, ranging from training high-quality human resources to tax incentives and subsidies covering 50–70% of digital transformation costs for small and medium-sized enterprises. The close partnership between the State and businesses serves as a pair of wings, empowering the private sector to understand its position, role, and responsibility in the national economy more deeply.

 By Ngan Ha, Thu Hong – Translated by Thu Cuc, Minho