Organizing multi-platform newsrooms and managing the quality of press content in the current context

It was the topic of a seminar held by the Vietnam Journalism Training Center under the Vietnam Journalists Association in Dong Nai on the morning of October 2.

Speaking at the seminar, Nguyen Duc Loi, Standing Vice President of the Vietnam Journalists Association, noted that in line with the policy of streamlining the apparatus, many provinces and cities have recently merged local media agencies, creating unified, leaner, and more professional editorial offices. This endeavor is an inevitable step, both demonstrating political determination and opening up a new perspective for revolutionary journalism in Vietnam during its current development phase.

The moderators of the seminar. Photo: Huy Anh

According to Nguyen Duc Loi, Standing Vice President of the Vietnam Journalists Association, this process is far from easy. Alongside new opportunities, the press is facing numerous difficulties and challenges. Many editorial offices have undergone organizational and staffing changes, and several leaders, following mergers, still lack experience in managing multi-platform newsroom models.

Meanwhile, the rapid advancement of digital technology and artificial intelligence (AI) is putting pressure on the press to innovate swiftly while upholding its mission and purpose, ensuring the accuracy and timeliness of information, and operating newsrooms efficiently. These demanding requirements necessitate significant effort from management agencies, local leadership, and the contingent of journalists working directly at the grassroots level.

Scene of the seminar. Photo: Huy Anh

Understanding the challenges and concerns that press agencies are encountering during their transformation, the Vietnam Journalism Training Center under the Vietnam Journalists Association held a seminar titled “Organizing Multi-Platform Newsrooms and Managing Journalism Content Quality in the Current Context.” The event provided not only a platform for media agencies to share experiences but also an opportunity to find solutions to the problem of organizing, managing, and enhancing the quality of information in the new context.

Nguyen Duc Loi, Standing Vice President of the Vietnam Journalists Association, expressed hope that through discussions at the seminar, media agencies would gain additional motivation and confidence to build modern, professional newsrooms that are capable of meeting the requirements of the Party and State, as well as the expectations of the public.

Nguyen Duc Loi, Standing Vice President of the Vietnam Journalists Association speaks at the seminar. Photo: Loan Phuong

Opinions shared and discussed at the seminar revolved around key topics such as: trends in organizing modern newsrooms in a multi-platform and consolidated media landscape; restructuring the press system as an inevitable trend and the challenge of effective governance; content organization models, from production to distribution, in digital newsrooms; and solutions to strengthen management capacity, foster leadership skills, and operate local media agencies effectively following mergers.

By Nga Son – Translated by Huyen Trang, Minho