Expectations of Dong Nai enterprises at CAEXPO 2025

The 22nd China–ASEAN Expo (CAEXPO 2025) is taking place in Nanning City, Guangxi, China. This year’s expo once again witnesses the efforts of Vietnamese businesses in selling goods and expanding their market share in the billion-population market. Dong Nai also has many enterprises participating in the event with high expectations.

Dong Nai products at CAEXPO 2025

Son Lam Food Production and Trading Co., Ltd. (Tran Bien ward) already has an exclusive agent in China and is continuing to seek partners and expand its market share. Photo: Xuan Luong

At CAEXPO 2025, Dong Nai is represented by three enterprises showcasing their products at the Vietnam Pavilion, including Son Lam Food Production and Trading Co., Ltd. (Tran Bien ward), Thuan Huong Production Trading Co., Ltd. (Thong Nhat commune), and Nam Long Co., Ltd. (Long Thanh commune). These are all enterprises that produce and trade in products with strengths in Dong Nai.

The booth of Thuan Huong Production Trading Co., Ltd. (Thong Nhat commune) at CAEXPO 2025. Photo: Xuan Luong

As a well-known enterprise in the processed fruit sector, Thuan Huong Co., Ltd. already has a distributor in Nanning. Viewing CAEXPO as an opportunity to promote products and expand market share, the company’s representatives have, in recent years, personally attended the expo alongside their distributor to introduce products and gather customer feedback in order to make adjustments that better suit Chinese consumer tastes.

According to Liu Thi Yen, Deputy Director of Thuan Huong Production Trading Co., Ltd., the company plans to develop additional products and adjust packaging designs based on customer feedback to suit the market better. In addition, it is also exploring the expansion of online sales channels to align with modern consumer trends.

“Through CAEXPO 2025, with the support of the Dong Nai Department of Industry and Trade, we hope to expand our presence to other cities in China, bringing Vietnamese products to the billion-population market and affirming the value of Vietnamese fruit,” said Yen.

Son Lam Food Production and Trading Co., Ltd. is showcasing Vietnamese coffee at the expo. Although the company already has an exclusive agent in China, it remains eager to broaden its reach, especially by seeking new partners.

Pham Thi Bich Ha, Director of Son Lam Food Production and Trading Co., Ltd., expressed her confidence: “For the Chinese market, Vietnamese coffee is one of the products highly favored by local consumers. We are confident in mastering our formulas to meet the increasingly demanding requirements of Chinese customers”.

Nam Long Co., Ltd. (Long Thanh commune) brings to CAEXPO 2025 products made from natural rubber sourced in Dong Nai. The company hopes to secure distribution partners in the billion-population market. Photo: Xuan Luong

Similarly, Nam Long Co., Ltd. is highly confident in the natural rubber gloves it has brought to CAEXPO 2025. Le Bach Long, General Director of the company, said: The products are made entirely from Dong Nai’s natural rubber and have been warmly welcomed by customers at the expo. In addition to attracting hundreds of individual buyers, the company has also identified several potential partners interested in becoming distributors in China.

Proactive adaptation

According to the Dong Nai Department of Industry and Trade, at CAEXPO 2025, Dong Nai is not only honored to represent 34 provinces and cities across the country in organizing Vietnam's national pavilion, but local businesses are also bringing their key products to promote, sell, seek partners, and expand their markets.

Provincial Party Committee member, Director of the Dong Nai Department of Industry and Trade, Vu Ngoc Long (second from right), said that domestic enterprises need to quickly adopt new technologies and modern management practices in order to participate in global supply chains. Photo: Xuan Luong

Vu Ngoc Long, Member of Provincial Party Committee, Director of the Dong Nai Department of Industry and Trade, said: In preparation for the event, the department had connected and provided guidance to local enterprises participating in the expo. Notably, this year’s expo takes place as the Protocol to Upgrade the ASEAN-China Free Trade Area (ACFTA) Version 3.0 is expected to be officially signed. Therefore, the department will advise the Provincial People’s Committee on policies and guidance to help businesses seize this opportunity to bring Dong Nai’s products into this market.

In addition, to better seize market opportunities, the Department of Industry and Trade has actively guided businesses to strengthen e-commerce and on-the-spot exports, enabling Vietnamese goods to more quickly access the expansive ASEAN and Chinese markets. The Chinese government places strong emphasis on the China–ASEAN Free Trade Agreement, viewing it as the world’s most open and wide-reaching trade deal. Domestic businesses need to rapidly adopt new technologies and modern management practices to ensure their products meet required standards and criteria, thereby enabling participation in global supply chains.

At CAEXPO 2025, Vietnam’s pavilion once again occupies the largest area, covering about 4,000 square meters with 200 booths from more than 120 enterprises. Photo: Xuan Luong On average, Vietnamese enterprises have the opportunity to reach around 50,000 traders from China and ASEAN countries at each expo. Photo: Xuan Luong At CAEXPO 2025, Vietnam’s pavilion once again occupies the largest area, covering about 4,000 square meters with 200 booths from more than 120 enterprises. Vietnamese businesses bring to the expo key export products and items such as agricultural products, processed foods, consumer goods, furniture, handicrafts... According to the Trade Promotion Agency under the Ministry of Industry and Trade, each edition of the expo offers Vietnamese enterprises the opportunity to connect with around 50,000 traders from China and ASEAN countries.

By Xuan Luong - Translated by Dang Huyen, Minho