Vietnamese hi-tech players like buying high and selling cheap

10:09, 29/09/2011

A lot of Vietnamese customers, especially the young people, rush to hunt for hi-tech products of the latest generations right after they hit the market, and rush to bargain the products away just after a short time of use.

A lot of Vietnamese customers, especially the young people, rush to hunt for hi-tech products of the latest generations right after they hit the market, and rush to bargain the products away just after a short time of use.

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Mai Tran, 25, in district 7 in HCM City, once had a Nokia E72. However, Tran quickly decided to “say goodbye” to the E72 after she heard about the appearance of E6. Tran sold the E72 to get a sum of money and then added up 3 million dong more to the sum to purchase the E6 which she dreamed of.

However, the most costly affair made by Tran was the one where she sold the iPhone 3Gs she bought at 10 million dong for 6 million dong only. Then Tran borrowed 8.5 million dong from a relative to buy an HTC Sentation at 14.5 million dong.

“Of course I have to add more money to buy a new product, but this is the thing that every hi-tech player would do. We must not use out-of-dated products,” she explained.

“When you love hi-tech products, you need to pay heavy prices for them. Buying high and selling cheap is the price you have to pay if you want to discover new features of the latest products,” she added. However, Tran regretted buying the HTC’s product, saying that she cannot find out any new features in comparison with her old mobile phone.

However, the problem is that the “hi-tech connoisseurs” just “run after” technologies, while they do not know how to use to serve their actual demands.

The “mobile phone asset” of Pham Hong Le in Phu Nhuan district of HCM City is really admirable. It includes one Macbook Air 2010 series, an iPad 2 and an iPhone 4. Le bought all the three products at 80 million dong, after she made a fat profit from a securities investment deal. However, later, when the stock prices keep decreasing, Le had to sell the asset to get money for daily expenses. However, she could get less than 50 million dong from the three products.

At a café on Nguyen Van Troi Road in Phu Nhuan district, two middle aged women were seen complaining that they wasted too much money on new laptops.

One of the women said that every time when she buys a new product, she has to sell the old product at the loss of 30 percent just after several-month use. However, she still decided to bargain away a Sony Vaio she bought two months ago to buy a Macbook Air 2011, which is 30 million dong more expensive.

The new consumption tendency has led to the establishment of a new type of business – trading second hand products.

The owner of a digital product shop on Nguyen Hue Road in HCM City said that at the time before the iPhone 4 hit the market, he received a lot of people from a nearby office, who came to sell their old mobile phones to get money to purchase iPhone 4s.

“I set the purchase prices based on the quality of the products, but I did not buy back anything at the prices which were higher than 50 percent of the initial values,” he said.

The new type of business has brought super-profit to traders. The owner of TD Shop on Le Van Sy Road said that the profit is about 10-20 percent of the values of the products.

“The clients who need second hand products are numerous, and I will never take a loss in my business,” he said.

(Source: SGTT)