Vinacafe Bien Hoa among Vietnam's top 50 brands

Updated 16:20, Tuesday, 20/09/2016 (GMT+7)

(ĐN)- Brand Finance, the world’s leading brand valuation and strategy consultancy, has announced the list of 50 most valuable brands in Vietnam in 2016.

Accordingly, Vinacafe Bien Hoa Joint Stock Company, operating in Bien Hoa Industrial park 1 in Bien Hoa city, held two positions, including the most invisible valuable company in Vietnam and among the list of 50 most valuable brands in Vietnam in Vietnam 2016.

The ranking applies the criteria of the ISO 10668 in evaluating brand names. It is recognized by tax and audit agencies and valid in Mergers and Acquisitions (M&A) transactions.

The company was built in 1968. Its Vinacafe brand name was established in 1983 and launched the first instant coffee 3-in-1 product in Viet Nam in 1993.

Reported by P.V

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